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Creating a best-in-class online experience that makes it easier for customers to deliver smiles

Published By: IBM
IBM
Published:  Aug 23, 2017

A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.



Tags1-800-flowers, case study, ibm, consumer, brand loyalty