The success of your digital strategy requires bridging the gap between your core capabilities and what customers want.
Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn:
- Key trends in consumer online shopping behavior
- How to develop a successful digital experience technology strategy and roadmap
- The essential components of a modern digital experience platform
- How to achieve quick-wins and long term investments simultaneously