• Companies must embrace digital transformation in order to stay
relevant to their customers, else risk ceding market share to
competitors who are able to adapt more quickly.
• At its core, digital transformation is driving companies to reframe their relationships with their customers, suppliers and employees through leveraging new technologies to engage in ways that were not possible before.
• These new technologies - SaaS, mobile, and the Internet of Things
(IoT) - demand a new level of connectivity that cannot be achieved with yesterday’s integration approaches.