The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Important survey findings include:
- 80% of organizations require manual processes to get their systems to work properly
- 87% of organizations are using big data and analytics to drive conversions
- 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
- The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide