Content Connects eBook:
- Reach IT buyers at every stage of the decision-making journey
- Find tips for getting your content right
- Use content to fuel event success
In this annual report, UBM’s Create Your Next Customer and MarketingProfs unveil the content consumption habits of technology professionals to help marketers deliver the right message at the right time. Learn about the range of content formats that inform IT buyers and best practices to transform your assets into content that inspires a sale.