> BrickWork Software > The Brickwork Guide to Offline Intent

The Brickwork Guide to Offline Intent

Published By: BrickWork Software
BrickWork Software
Published:  Oct 24, 2017
Length:  4 pages

80% of store customers begin their journey to your store online.

Retailers need to capitalize on the new digital-to-store customer journey. To identify and convert online shoppers who prefer to purchase in-store, you need to understand offline intent.

In this guide, we answer these questions:

  • What is offline intent?
  • Why does it matter?
  • What can brands and retailers do to capture it?