Consumers are interacting on more devices and channels than ever. They expect to find what they need, fast and friction-less, no matter what — or they’ll find someplace else where they can. With customer self-service on the rise, the need to provide exceptional digital customer engagement has become a competitive differentiator. It’s not enough to chase the latest digital channels. It’s about improving the engagement to get customers what they need — before they have to ask for it.
This ebook takes a closer look at the shift in customer self-service, the difference between traditional and knowledge-based digital engagement, and how offering a more proactive, knowledge-based digital experience can affect your company’s bottom line as much as it does customer satisfaction.