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The Data-Driven CMO

Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Length:  8 pages

In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.



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