Two of the biggest opportunities for you to improve online marketing decision making are tapping into your website analytics platform and your customer relationship management (CRM) systems. Since your analytics can help you understand website activity and behavior and your CRM gives insights into leads, lead nurturing, customer status, lifetime value, etc., marrying the two platforms can provide you a 360? understanding of how your marketing efforts are performing.
The Ultimate Guide to Integrating CRM and Google Analytics Data covers:
- Prerequisites of beginning the integration process as well as benefits of joining the two data sets
- Various options for how to handle the join, including: bulk import, cloud based and offline merges
- Advanced marketing tactics that can be employed once you've tied your CRM and GA data together