Itís easy to think of June as the calm before the retail storm of the back to school season, but it actually offers a lucrative opportunity to attract consumers shopping for the dads and grads in their lives. And while it might not be the biggest of retail spending holidays, the $21.1 billion consumers spent on Fatherís Day and graduations in 2017 indicates that celebrating dads and grads is no joke.
So what can you do to knock it out of the park this June? Weíve got your back with a special Dads & Grads edition of our Rethinking Retail Playbook, featuring five ideas to help you drive more revenue and increase stickiness with shoppers. Hereís what it takes.