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How to Get Customers to Love Your Brand

Published By: Infosys
Published:  May 30, 2018
Length:  5 pages

Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the productís success.

So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.

Tagsbrand, customer, loyalty, market, infosys