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Realise better returns from your CX investments

Published By: KPMG
Published:  Jul 10, 2018
Length:  76 pages

Despite multi-billions of investment, only a small number of UK firms succeed in making customer experience a source of value. How can you join them and get CX investments flowing through to your bottom line?

Read this report to understand:
• how CX leaders are reappraising organisational structures to get closer to the customer
• what four key principles they follow to build a connected customer experience
• how they are using events in customers’ lives to drive innovation and set new standards in customer experience
• how the connections enabled by CX platforms work as a springboard for success.