Despite multi-billions of investment, only a small number of UK firms succeed in making customer experience a source of value. How can you join them and get CX investments flowing through to your bottom line?
Read this report to understand:
• how CX leaders are reappraising organisational structures to get closer to the customer
• what four key principles they follow to build a connected customer experience
• how they are using events in customers’ lives to drive innovation and set new standards in customer experience
• how the connections enabled by CX platforms work as a springboard for success.