Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.
In this ebook we will take you through:
- The foundation of Account-Based Marketing
- Why ABM has become so popular
- How to select your target accounts
- How to build a data-backed ABM strategy
- How to implement an ABM strategy