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Rethinking Retail: The Second Purchase Playbook

Published By: Bluecore
Bluecore
Published:  Oct 23, 2018
Length:  8 pages

The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen. For example, converting just 5% of one-time buyers into two-time buyers can lead to an additional $550,000 in potential revenue over the next two years.

But crossing the chasm from first purchase to second purchase is typically the most difficult for retailers. So what does it take? Weíve got your back with a special Second Purchase edition of our Rethinking Retail Playbook, featuring five ideas to help you make sure one-time buyers donít become only-time buyers.



Tagsretail, playbook, buyer, bluecore