HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time.
Ovum’s Index assesses and ranks the major vendors in the location platform market.
According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’