Don’t let the hugs, kisses and candy hearts fool you: Valentine’s Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentine’s Day, courting these shoppers is a match made in retail heaven. So what can you do to guarantee consumers are infatuated with everything your brand has to offer? We’ve got your back with a special Valentine’s Day edition of our Rethinking Retail Playbook, featuring five ideas to help you land the best customers as easily as if you had cupid’s arrow. Download the Valentine's Day Playbook to see what it takes!