There's no doubt that intelligence-driven marketing is on the rise. According to Forbes, reliance on marketing analytics to make business decisions has increased from 30% to 42% of the time over the past five years.
But as marketing analytics become more prevalent, how do organizations know what matters most, and more importantly, what’s going to show Marketing’s contribution to revenue?
In this on-demand webinar, MarketingProfs, Seismic and marketing analytics expert Christopher S. Penn explore the analytics trends that marketers should care about most in the year ahead. You’ll learn:
- The top 5 marketing analytics trends by projected search interest
- How to build the foundation of your 2019 metrics
- How to prepare for massive changes coming to marketing analytics (including AI)