> KPMG > Customer Centricity and the CMO

Customer Centricity and the CMO

Published By: KPMG
KPMG
Published:  Jun 06, 2019
Length:  23 pages

Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation.

Read this report to discover:
how and why the marketing organisation must transform
why CMOs must expand their knowledge and responsibilities beyond traditional marketing
how to measure success in a customer-centric environment
seven key actions for creating a customer-centric marketing organisation.



Tags