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The Business Value of Adobe Experience Manager Assets

Published By: Adobe
Adobe
Published:  Jun 26, 2019
Length:  15 pages

IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by:
Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts
Accelerating time to value from marketing and brand campaigns by streamlining asset distribution
Improving team productivity through workflow automation
Reducing risk associated with the use of outdated or unapproved digital assets



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