Data drives decision making across the enterprise. For sales executives, itís critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake wonít do much good. With advanced tools and a customer focused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business.
Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include:
- The enormous potential of new data tools and analysis
- Resources needed to act on the insight
- Company examples
- Strategic and operational recommendations