Customer insights (CI) professionals in project-based businesses can use professional services automation (PSA) tools to improve project delivery by automating critical processes and increasing visibility. But to access these benefits, they'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. CI professionals should use Forrester's Now Tech report to understand the value they can expect from PSA tools and select vendors based on size and functionality.
The report, which was authored by analysts including key Workday contact Margo Visitacion, includes Workday in the large vendor section. The report also showcases Workday’s key functionality segments and top vertical markets, which are embedded services in tech, management consulting and tech consulting.