iovation's 2019 Gambling Industry Report provides an in-depth analysis of the trends that drove gambling in 2018 and insights into driving Differentiation with Players in 2019.
We analyzed more than 518 million transactions aggregated from over 100 gambling operator and platform providers. Through our conversations and collaborations with our customers and industry leaders, we defined three key market drivers that will shape the gambling industry in 2019:
- Player Experience as a Market Differentiator: Recent changes to gambling regulations in geographies including the United States, Singapore and India, present an opportunity for market expansion, but also come with competition from new operators. Attracting and retaining players with superior experience has never been more important.
- The convergence of Fraud Prevention and Authentication: With the convergence of offline and online identities, itís important to fight fraud and protect customers across the entire lifecycle without degrading the player experience.
- Managing Regulatory Uncertainty: Fines rose against gambling operators in the United Kingdom from £1.6 million to £18 million over the year from April 2017 to 2018 for money laundering violations and unfair practices. With the U.K. Gambling Commission issuing another round of fines totaling £14 million in November, this trend doesnít look to be slowing.