As marketers chase after the same people with the same tactics, traditional marketing has become less worth the timeóand the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics arenít delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere itís on the tip of everyoneís tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.