> Group M_IBM Q4'19 > The Consumer-First Cloud Playbook to Delightful Customer Experiences

The Consumer-First Cloud Playbook to Delightful Customer Experiences

Published By: Group M_IBM Q4'19
Group M_IBM Q4'19
Published:  Sep 27, 2019
Length:  16 pages

Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business. It doesn't see silos. It uses data to inform the next best step to improve processes spanning all areas of the business, including customer experience.



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