Digital marketing. You hear it everywhere. As you and all your competitors know, itís:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, youíll need a marketing automation system that can follow a customerís lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.