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Published By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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Engagio
Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
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marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
Published By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
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Mintigo
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die digitale Transformation wird IT- und Geschäftsabläufe fundamental ändern. Sie erfordert eine einheitliche Datensicherungslösung, die in der Cloud ebenso zuverlässig funktioniert wie in virtuellen und physischen Umgebungen. Aber das ist noch nicht alles – Unternehmen brauchen eine Datenverwaltungslösung, die jederzeit für Datenübersicht und Verfügbarkeit sorgt. Durch die Cloud sowie physische und virtuelle Umgebungen werden Daten viel stärker fragmentiert. Nur eine Software definierte, technologisch unabhängige Methode sorgt für umfassende Schutz- und Verwaltungsoptionen für die Daten, unabhängig von deren Standort. Lassen Sie sich nicht von Ihrer Hardware einschränken!
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datenmanagement, backup, software, konzentration, datenspeicherung, skalierbare
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Wie viele andere Unternehmen auch haben Sie vermutlich 80 bis 90 % Ihrer internen Workloads bereits virtualisiert oder sind auf dem besten Wege dorthin. Dies trifft auf die große Mehrheit von Unternehmen zu, ganz gleich, ob Hunderte oder Hunderttausende von virtuellen Maschinen bereitgestellt werden. Bei der Ausführung unternehmenskritischer Anwendungen in einer virtualisierten Umgebung sind Backup und Wiederherstellung von zentraler Bedeutung. Die meisten Unternehmen investieren in Einzelprodukte für VM-Backup und -Wiederherstellung. Eine neue Umfrage von ESG ergab jedoch, dass fast 70 % der Unternehmen, die separate bzw. VM-spezifische Lösungen nutzen, über einen Wechsel zu einer einheitlichen Datensicherungslösung nachdenken.
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datensicherung, uberraschende, gewahren, vermeiden, profitieren
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Viele Unternehmen, die einen Wechsel in die Cloud in Angriff nehmen, verlagern erst einmal sekundäre Daten vor Ort in den Cloud-Speicher. Bei Kosten von einem Bruchteil eines Cents pro Gigabyte ist der wirtschaftliche Aspekt sehr interessant – wer möchte nicht von drastisch gesenkten Speicherkosten profitieren? Die Entscheidung, Petabyte von Daten in die Cloud zu senden, sollte jedoch nicht leichtfertig getroffen werden. Wir bei Veritas wissen, dass eine solide Datenverwaltung in der Cloud vor allem globale Datentransparenz voraussetzt. Nachdem Sie Ihre Daten verstanden und visualisiert haben, können Sie: • SIE KLASSIFIZIEREN • SIE VERLAGERN • DATENANOMALIEN IDENTIFIZIEREN Im Folgenden finden Sie wichtige Tipps, mit denen sichergestellt wird, dass der Wechsel in die Cloud erhebliche Kosten einspart und gleichzeitig Datenrisiken vermeidet.
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bestimmungen, cloud, astute, speicher, unternehmen
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die Cloud ist in fast jedem Bereich des Enterprise Computing zur Normalität geworden. Sie ist ein wesentlicher Bestandteil der Geschäftswelt und sollte als neuer Standard betrachtet werden. Datensicherung – insbesondere Backup, Archivierung und Disaster Recovery – steht zurzeit ganz oben auf der Liste der Cloud-Aktivitäten. Doch haben Sie auch Ihren Public Cloud Vertrag vor der Unterzeichnung sorgfältig durchgelesen und ausgehandelt, sodass er Ihren Geschäftsanforderungen entspricht? Oder haben die zahllosen Seiten mit rechtlichen Bestimmungen Sie dazu verleitet, zu schnell zu unterschreiben Ihre Rechtsabteilung muss selbstverständlich das gesamte Dokument umfassend prüfen. Im Folgenden finden Sie zudem drei wichtige Punkte, die Sie bei der Zusammenarbeit mit Ihrem Cloud-Anbieter berücksichtigen sollten.
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unterzeichnung, public, cloud, vertrages, beachten, sollten
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
In modernen Unternehmen ist es üblich, dass Unternehmen über 80 % ihrer Workloads in einer virtuellen Infrastruktur bereitstellen, die Hunderte bis Hunderttausende virtuelle Maschinen umfassen kann. Während IT-Unternehmen und Produktionsteams beträchtliche Vorteile durch die Virtualisierung erzielt haben, bringt diese jedoch auch erhebliche Komplexität und Unsicherheit bei der Sicherung wichtiger Daten mit sich. Die Bereitstellung mehrerer Einzelprodukte zur Datensicherung verursacht Probleme bei der Interoperabilität, was zu Lücken bei der Datensicherung, Nichteinhaltung von Recovery Time Objectives und Recovery Point Objectives sowie zusätzlichen Gemeinkosten für Support und Wartung führen kann.
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netbackup, microsoft, herausholen, plattform, astute
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Mit den wachsenden Mehr-Cloud-Strategien der Unternehmen sind globale Datentransparenz, einfache Cloud-Migration und einheitliche Datensicherung von wesentlicher Bedeutung für das Gleichgewicht zwischen Flexibilität und Agilität bei gleichzeitiger Kontrolle der Risiken, sodass die Vorteile der Cloud-Transformation optimiert werden.
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cloud, datenverwaltung, massgeschneidert, transparenz, stunden
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die direkte Integration zwischen NetBackup und Veritas Information Map sorgt für Transparenz und Kontrolle, um Risiken und Kosten zu reduzieren. Dank der direkten Integration von Veritas Resiliency Platform (VRP) in NetBackup erhalten Sie eine durchgängige Unternehmenslösung zur Ausfallsicherheit.
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datenflusses, letzten, technologie, integrierten, datenschicht
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Unternehmen generieren, sammeln und speichern eine stetig wachsende Menge an Daten in einer Vielzahl unterschiedlicher Systeme. Es liegt daher auf der Hand, dass sie einen neuen Ansatz für das Datenmanagement benötigen, um nicht nur die Kosten in Zaum zu halten, sondern auch sicherzustellen, dass die Daten jederzeit und an jedem Ort verfügbar sind.
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enterprise, datenmanagement, eine360, grad, sicht
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Sie suchen eine einheitliche Datensicherungslösung, die in der Cloud ebenso zuverlässig funktioniert wie in virtuellen und physischen Umgebungen. Doch das ist Ihnen noch nicht genug – die digitale Transformation, die Ihr Unternehmen zurzeit durchmacht, erfordert ein Enterprise-Datenmanagement, das neben Datensicherung auch Datenverfügbarkeit und Datentransparenz bereitstellt. Commvault® behauptet, ein Datenmanagement für Unternehmen zu bieten, doch es fehlen entscheidende Funktionalitäten. Lesen Sie im Folgenden, warum Veritas™ und NetBackup™ die führende Lösung für einheitliche Datensicherung bereitstellen, die eine ideale Grundlage für das Datenmanagement in Unternehmen darstellt.
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360, datenmanagement, veritas, backup, anforderungsgerechte, einfaches, marktfuhrer
    
AstuteIT_ABM_EMEA
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
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adroll, marketing, account based marketing, abm, target accounts, onboarding, leads
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Jun 04, 2019
Innovation is backed by 84% of boards – and finance’s role as an innovation partner is growing. This global study of over 5,000 business leaders shows that innovation and growth are as closely linked as ever. As a Finance Leader, learn: • How innovation is driving business growth • What are the key drivers and barriers of innovation • How to establish business case viability • New KPI’s for measuring innovation • What makes the difference for CFOs • What are the biggest innovation challenge for CFOs
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
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