All organizations should aspire to have the people, processes, and tools necessary to effectively execute an on-going penetration testing program. Failure to do so may result in poor tool selections, testing mistakes, and faulty interpretation of results that often lead to a false sense of security putting the enterprise at risk. IT security and audit staff, along with their managers and directors, should read this paper to clarify any misunderstandings about penetrating testing - from the true purposes and goals, to important process considerations, to tools and tester selection issues, and finally to safe and effective ethical hacking approaches.
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: Marketo
Published Date: Sep 03, 2019
Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn't actually safe at all? It's true: indecision and lack of action can actually pose far more of a threat to the wellbeing of your business than you might think.
Download this ebook to learn the five biggest risks that come with staying passive, and see why tackling your decisions head-on matters.
This free 1-hour webinar from GigaOm Research brings together experts in cybersecurity and automated remediation, featuring GigaOm analyst Jon Collins and a special guest from Puppet, Jonathan Stewart. The discussion will focus on how enterprise security and operations teams can significantly enhance their response to security threats via a collaborative, automated approach to resolution.
Cybersecurity often feels like an asymmetric battle — while on one side, cybercriminals appear to manage their efforts efficiently on the dark web, enterprises often deal with the consequences individually, reliant on manual processes and tools. So, what can we learn from the perpetrators about how to coordinate a response to security threats when, or before, they happen?
In this 1-hour webinar, you will learn:
How cybercriminals and hackers work together to create and disseminate security threats
What current challenges are faced by enterprises as they look to respond
What options exist to deal wi
This free 1-hour webinar from GigaOm Research brings together experts in IT infrastructure and cloud featuring GigaOm analyst Mark Thiele and special guest from Packet, Jacob Smith. The discussion will focus on what can be done if a business has a need or desire to run application environments outside public cloud; and, in the age of public cloud adoption, what can companies do to remain competitive from an IT perspective.
Most companies aren’t professional data center or infrastructure builders, and they shouldn’t have to be. This is in fact a driver for cloud adoption. Price, Performance, Proximity, Pride and Politics are reasons why enterprises might need more control at times over their infrastructure.
This 1-hour webinar will explore:
The considerations an enterprise must make when looking for a private cloud solution
Examples of what others have done with managed private cloud
If Managed Private Cloud can be cost-competitive with Public Cloud or on-prem IT.
The high-level defi
Published By: Extensis
Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
Published By: Extensis
Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
All those employees who access email, financial systems, human resources, and other core corporate applications; Replay for Exchange continuously protects and monitors the health of your Exchange data stores and allows administrators to quickly search, recover, and analyze mailbox content. With Replay for Exchange you can restore individual email messages, folders, or mailboxes to a live Exchange server or directly to a PST, thereby solving some of your most costly and time consuming challenges. Take advantage of these Free Trial Offer!!
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
Cost-effective and fully automated device driver management for Microsoft SCCM with the Universal Imaging Utility System Deploy Plug-in. The UIUSD completely eliminates the need for SCCM admins to manage and package drivers.
Windows Server 2012 represents a paradigm shift from the traditional client/server model to a new cloud-based infrastructure. Is your business ready? Download this whitepaper to learn the 7 key questions you need to answer now
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
There’s no denying it: The age of AI, or what’s often referred to as the “Fourth Industrial Revolution,” is already here and, in many ways, just getting warmed up. Businesses eager to create a competitive advantage are recognizing that the future is in the intersection of humans and machine intelligence.
That’s why we created this guidebook. It’s sort of like AI for Dummies … but for intelligent business leaders like yourself. The ones who just want to better understand what AI is, its implications, and the benefits it brings to essential business processes. So kick back, relax and enjoy.
In just 15ish minutes, you’ll know more about AI than your competitors and your business will be better for it.
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
There is now broad consensus among security professionals that artificial intelligence (AI) technologies can play an important role in reducing cyber risks. Exactly what that role is, however, and how it will evolve over time remains unclear for respondents to a new SANS Institute research study sponsored by BlackBerry Cylance. Opinions varied about the maturity of AI, its benefits and risks, and the baseline requirements for an AI-enabled security solution. Download the report today for the complete survey results and learn: 1) How perceptions of AI vary across industry sectors and organizational roles and responsibilities; 2) How AI technologies compare and contrast with human intelligence; 3) How machine learning is driving advances in the field; 4) What respondents believe to be the greatest risks and benefits of AI; and, 5) The most significant barriers to broader AI adoption.
When Daniel Shuler joined Phoenix Children’s Hospital (PCH) as CISO in 2016, he knew the hospital would be a tempting target for cyber criminals due to the massive troves of sensitive data it collects to diagnose and treat patients. Over the next three years, Shuler spearheaded a complete overhaul of PCH’s security fabric. First, he decommissioned the legacy AV and engaged BlackBerry Cylance’s ThreatZERO™ consultants to deploy CylancePROTECT® on over 4,000 endpoints. Soon after, CylancePROTECT stopped a ransomware attack that could have disrupted patient care by preventing access to electronic medical record data. Next, he engaged a BlackBerry Cylance Red Team to perform annual penetration testing assignments. Says Shuler, “Our relationship is unique in my experience. BlackBerry Cylance has proven repeatedly that they have our best interests at heart and that they share our commitment to provide the best care possible for children and their families.” Read the case study for the full s
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
Artificial intelligence (AI) has become the buzzword du jour for endpoint protection platform (EPP) vendors struggling to remain relevant in a rapidly changing threat landscape. Why does one EPP prevent breaches while another only facilitates incident response? BlackBerry Cylance’s new eBook cuts through the noise with a concise analysis of AI’s role in cyber defense and the four key criteria for evaluating EPP investments. Read the BlackBerry Cylance eBook to learn more.
“More than 70 percent of cyber attacks target small businesses," according to a National Cyber Security Alliance estimate. Yet 68 percent of small business owners in a recent survey seemed oblivious to the threat. Why the disconnect? What should they be doing to protect their business-critical systems and data? How can small businesses wring maximum value from their cybersecurity investments? Where do AI-based endpoint protection, detection, and response platforms fit into the mix? Read this BlackBerry Cylance sponsored white paper, Small Organizations Still Need Big Security, to find out.
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Take your first step toward measuring all your marketing efforts in one dashboard. If you like it, continue using our service on a month-to-month basis with no contracts or minimums.
Year-end performance reviews don’t reflect the feedback and development needs of modern workers. Continuous Performance Management starts with the foundational belief that employees want to perform well and they want to improve, grow and develop in their careers. Read this brief to learn the four steps of how to use continuous performance management for your business.
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.