Learn how to:
- Monetize and grow revenues by increasing customer acquisition, retention
- Rethink your business and billing service to take advantage of every revenue moment.
- Better manage revenue operations across the enterprise.
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.
Read the guide to learn:
• How to bring your data sources together into a unified view of the customer
• How to move beyond basic demographic attributes to behavior attributes
• How to use look-alike modeling to improve customer targeting and acquisition
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities.
Read the guide to learn:
• Tips to accelerate your data-driven marketing
• How to overcome audience acquisition and engagement obstacles
• How to identify the right marketing technology for audience acquisition
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers.
Read the guide to learn:
• The DNA of customer digital behavior
• How to create unified customer segments with existing data
• How to adopt onsite messaging to match offsite ads
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance
Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on:
– General trends in retail banking, investment banking, and insurance
– Internal structures their companies are using to execute digital transformation
– The biggest threats/disruptions in the industry
– The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention)
– Main sources of sales and leads (digital + mobile are steadily increasing sources)
– Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics)
– Use of the cloud and AI to automate analysis and marketing
– The importance of multichannel personalization
– Innovation in the types/formats of products/services provided (leaders are focusing on imp
News Corp is expanding its media business to include online real estate services, digital ad tech, and marketing solutions. Okta helps all those business units share content and products, so that the company can realize the value of acquisitions more quickly.
Published By: App Annie
Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
"Mobile and cloud deployment issues are dominating the concerns of organizations today. End-user mobility and flexibility versus IT control and visibility are the opposing requirements challenging even the most nimble of environments. Organizations are searching for several key capabilities to address this dichotomy:
• Infrastructure that is optimized for end users to drive down costs, simplify acquisition, upgrade easily, and support policy management
• Flexibility in delivering workspaces to users—on-premises, cloud, and offline—all within a unified workspace with single sign-on
• Management capabilities encompassing the entire ecosystem and providing security, compliance, and management of day-to-day end-user environments
Download this asset to learn how VMware addresses these needs more effectively than Citrix with the VMware mobile-cloud architect."
Legacy IT is too brittle for today's organizational change. IT is seen as a key driver in the complex integration of new businesses in the enterprise. There is no one-size-fits-all solution. In this solution brief, see how Okta delivers streamlined identity architecture, and great business agility, for complex organizations.
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers.
By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to:
improve customer experience
escalate lead acquisition
increase conversion across digital platforms
By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
Citadel-founder Ken Griffin lit up the luxury residential sector in January 2019 when he bought a super penthouse in New York City for US$240 million. This purchase followed another acquisition he made in London in which he forked out US$122 million for a 200-year old house overlooking London’s St James Park.
These ultra-high-net-worth (UHNW) buyers, local or foreign, are chief executive officers (CEOs) of tech companies or investment funds, and chairmen of major multi-national corporations (MNCs). They are also collectors of trophy assets who go for nothing less than the best-in-class attributes such as location, size, views, privacy, luxurious furnishings, and architectural merit.
Trophy real estate is the ultimate collectible treasure. Like buying a prized sports car or a high-value masterpiece of art, trophy residences can ignite the desires of the UHNW individuals. As such, many developers of ultra-luxury properties have conceived collectible concepts right from the planning
Published By: DataCore
Published Date: Jun 06, 2019
With so many moving pieces involved in business continuity and disaster recovery planning, anticipating the downstream impact of new SAN arrays, hyperconverged systems, and disaster recovery site relocation is increasingly more difficult. Learn how DataCore™ SDS services help you adapt your safeguards accordingly in the face of these common initiatives and business challenges:
- Storage Array Replacement
- Mergers and Acquisitions
- Cloud Replication
- Hyperconverged Infrastructure
- Multi-Site Metro Cluster
How can organizations tap into their workforce to achieve specific business outcomes? The answer - and the future of HCM - lies in the three closely related areas of talent management integration, spaces, and information delivery.
Business growth. Everyone wants it, but only a few achieve it on a sustainable basis in today’s uncertain climate.
This expert guide explores the key pathways that are essential junctures in any business’s growth journey, and shines light on the personal stories and key decisions from the CEOs who have been there and done it. The report offers practical guidance to private businesses from multi-generational family and Private-Equity backed businesses through to owner-managed and fast-growing scale-ups.
Read this report to understand:
•Going Global: how to navigate and launch an international business
•Acquisition: how to identify the right target, assess its value and oversee a successful integration
•Innovation and technology: how to enable innovation to flourish and how to harness the power of technology to accelerate your business
•Team: how to ensure you have the right people and skills to take your business to the next stage
•Investment: how to secure the right type of fund
This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.
ERP system acquisition projects are rarely deemed to fail. All the well-advertised failures come later, during implementation and afterward. Nevertheless, the seeds of these failures are invariably planted in the earliest stages of ERP acquisition planning.
It is a truism that in any complex activity, the critical, defining decisions should be made as early in the process as possible. In ERP implementation projects this principle is routinely undermined by the nearly universal practice of separating acquisition and implementation activities into separate projects, performed by separate teams operating under separate control.
Published By: Marketo
Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.