acquisition

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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today痴 marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company痴 growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: Tips to accelerate your data-driven marketing How to overcome audience acquisition and engagement obstacles How to identify the right marketing technology for audience acquisition
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Adobe
Published By: Informatica     Published Date: Apr 16, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management, podcast, informatica
    
Informatica
Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
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customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData
Published By: Response Media     Published Date: Jan 23, 2007
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
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email marketing, deliverability, list buying, list rental, email addresses
    
Response Media
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.
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product marketing, m&a, mergers, acquisitions, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture
    
Omniture
Published By: Absolute Software     Published Date: Feb 04, 2010
Absolute Software has announced it has completed its acquisition of the LANrev systems management platform. Absolute plans to integrate LANrev's popular Mac and PC lifecycle configuration management technology with its flagship security and asset management suite, Computrace.
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absolute, laptop, saas, lifecycle management, enterprise management, lock down, rapid recovery, stolen
    
Absolute Software
Published By: IBM     Published Date: Jun 11, 2008
Today's organizations face a tough set of challenges. Markets around the world have become increasingly volatile. Competition is more intense. Mergers, acquisitions and divestitures demand revisions in business plans and the IT infrastructures that support them. And IT departments have to keep doing more-and better-with budgets and resources that are already stretched to the limit. To meet these critical challenges, your organization needs much greater flexibility in its business models and business processes.
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ibm, ebf, ibm ebf
    
IBM
Published By: IBM     Published Date: Aug 21, 2008
Financial services companies face an array of demanding and ongoing challenges—global competition, mergers, acquisitions, converging service offerings, and an imperative to build and maintain customer loyalty. This white paper explores the landscape of operational risk in the financial services industry, and suggests ways an IBM Maximo IT asset management solution can reduce IT and operation risk while adding strategic benefits.
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asset management, service management, maximo, financial services, ibm, ibm mi, ibm grm, it management
    
IBM
Published By: Quocirca     Published Date: Apr 08, 2009
Monitoring, measuring and reporting on the financial health of an organisation is a basic need that requires effective tools and processes to optimise the end result. Underpinning this is the requirement for planning capabilities, utilising scenario and what if analysis with simulations and other forward looking capabilities. The new primary research presented in this report shows that most organisations still have much to do.
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quocirca, oracle, monitoring, measuring, reporting, financial health, compliance, epm
    
Quocirca
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 12, 2007
Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.
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product lifecycle management, product management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
ROI is based on the analysis of differential cash flows. In the case of remote data acquisition and aggregation systems for fuel tank operators, it is based on calculating the cost of acquiring and aggregating the data manually and compared to the total cost of owning, maintaining and operating an automated data acquisition and aggregation system.
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business analytics, business intelligence, bi software, enterprise software, business management, business metrics, analyatical applications, roi
    
WorldTelemetry, Inc.
Published By: Microsoft Dynamics     Published Date: Nov 06, 2008
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, a common issue was growth via mergers and acquisitions (M&A). The pain points most often cited were non-integrated, overlapping systems, an inability to scale to support growth, the need for more functionality, and a lack of operational insight. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to support your company’s growth via M&A and drive business success.
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microsoft dynamics, crm, compliance, global functionality
    
Microsoft Dynamics
Published By: OneNeck IT Services     Published Date: Aug 24, 2007
In 2004, J.W. Childs had the opportunity to acquire the Sunny Delight Beverage Co. (SDBC) through a unique carve-out of brands by Procter & Gamble. An accurate and in-depth assessment of the infrastructure required to support SunnyD’s business going forward would be absolutely essential to Childs’ decision to purchase the company.
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oneneck, erp hosting, erp outsourcing, it outsourcing, it hosting, jw childs, j.w. childs, sunny d
    
OneNeck IT Services
Published By: Informatica     Published Date: Sep 28, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management, podcast, informatica, itemfield
    
Informatica
Published By: CheetahMail     Published Date: May 19, 2008
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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cheetah mail, email acquisition, list building, email marketing, cheetah, cheetahmail, experian
    
CheetahMail
Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback
    
TARGUSinfo.
Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Today's buyers possess a wealth of comparison shopping information. But you can be smarter, too. Learn how you can prioritize your inbound contacts in a split second, applying a wealth of information to instantly convert a prospect to a sale.
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targus, targus info, targusinfo
    
TARGUSinfo.
Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation
    
Godfrey
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