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Published By: Adobe     Published Date: Jun 26, 2019
Few connections in this world are so universal, yet so personal, as the bond between a mother and child. This bond—and the emotion that goes with it—is the focus of P&G’s “Thank You, Mom” viral marketing campaign, which for several years running has used TV ads, social media, and YouTube to serve up touching scenes that have pulled on heartstrings around the world, and continues to do so with each new Olympic season. Named by AdAge as one of the top advertising campaigns of the 21st century, the video Adobe | Behind Every Great Ad 3 stories about how moms helped their Olympic hopefuls through icy falls, twisted ankles, personal tragedies, and against-the-odds wins can make even the most stoic consumer teary-eyed. And as an advertiser, that’s exactly the kind of response you want.
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Published By: Adobe     Published Date: Jun 26, 2019
The number of digital assets required to support all the digital experiences that marketers need to deliver today is growing exponentially. It’s a perfect storm: The number of channels and devices continues to grow; marketers are increasingly personalizing experiences; and marketers are being asked to deliver more campaigns faster than ever before.
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Published By: Adobe     Published Date: Jun 26, 2019
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge.
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Published By: Adobe     Published Date: Jun 26, 2019
Emma is a VIP member of her corner gas station’s loyalty program. Around the third week of each month, she stops by on her way to work to ¬ll up the tank. Today, she notices that the new gas station around the corner has just opened. She considers stopping there instead, as it’s slightly more convenient. As she approaches the new station, a promotional message from her go-to station ashes on her car’s computer: buy gas, get a free oil change.
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Published By: Adobe     Published Date: Jun 26, 2019
It was over in record time—just 3 hours and 56 minutes. Yet Alex Honnold’s momentous free solo climb up El Capitan, considered the most impressive climbing wall on earth, was months in the planning. Years, really, if you consider how long he’d been thinking about it.
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Published By: Adobe     Published Date: Jun 26, 2019
Incredible retail experiences don’t just happen. They unfold through carefully choreographed efforts. Nordstrom, which has transformed itself from a brick-and-mortar luxury retailer to an e-commerce powerhouse by offering exceptional customer experiences online and offline, knows this better than anyone.
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Published By: Adobe     Published Date: Jun 26, 2019
If you’re an ad industry veteran, chances are you or someone you knew was camping by the fax machine spending hours sending out buy orders and waiting for confirmations. Or perhaps you were mocking up print ads using early versions of PageMaker and saving files on SyQuest disks. Maybe you were still in school, rushing home so you could return in time for the start of an episode of My Little Pony or G.I. Joe—or watching a worn-out copy on a video cassette record. Some of you might not have even been born yet.
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Published By: Adobe     Published Date: Jun 26, 2019
Think about how you buy TV advertising today. If you’re like most media buyers, things like spreadsheets, Nielsen, insertion orders, emails, and phone calls likely come to mind.
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Published By: Adobe     Published Date: Jun 26, 2019
Today, artificial intelligence (AI) and analytics make a good team. But in just a few years, AI-powered analytics will help you create and deliver on all your most important strategies. Like Amanda, your success depends on your ability to focus energy where it counts. And with AI-powered analytics, you and your team can concentrate on the initiatives that really matter instead of burying yourself in reports.
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Published By: Adobe     Published Date: Jun 26, 2019
Whether it’s navigating a ship around the globe or plotting your way through a successful cross-channel evolution, every journey worth taking requires effort. The journey to creating a customer-centric organization is no different.
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Published By: Adobe     Published Date: Jun 26, 2019
For years, Condé Nast subscribers looked forward to beautiful monthly editions of Vogue, Vanity Fair, GQ, and Architectural Digest. But things are different today. “Consumer demand doesn’t allow for content production that slow,” says Dan Stubbs, who was previously over digital analytics at Condé Nast.
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Published By: Adobe     Published Date: Jun 26, 2019
More than ever, enterprise businesses across a range of sectors, nee a 360-degree view of their customers, and a reliable way of keeping track of their ever-expanding digital footprint.
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Published By: Adobe     Published Date: Jun 26, 2019
It’s your first cruise vacation and you’re ready to board. You check one last time to be sure the smart wristband the cruise line sent you last week is securely fastened. Then you join the rest of the crowd on the dock. As you calculate which boarding line is shortest, a crew member glances at your wristband and directs you to a special entrance. No waiting. Once at your room, a sensor verifies the ID in your device and the door opens automatically, saving you from having to juggle bags to find a key.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
If you’re an ad industry veteran, chances are you or someone you knew was camping by the fax machine spending hours sending out buy orders and waiting for confirmations. Or perhaps you were mocking up print ads using early versions of PageMaker and saving files on SyQuest disks. Maybe you were still in school, rushing home so you could return in time for the start of an episode of My Little Pony or G.I. Joe—or watching a worn-out copy on a video cassette record. Some of you might not have even been born yet.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Adobe Experience Cloud is a collection of integrated cloud-based solutions for commerce, marketing, analytics, and advertising. Adobe Experience Cloud includes Adobe Marketing Cloud, Adobe Analytics Cloud, Adobe Advertising Cloud, and Magento Commerce Cloud. Adobe Experience Platform is the underlying architecture leveraged by Experience Cloud that weaves together all customer data – including CRM, point-of-sale, and other first-party data – to provide companies with a complete view of their customers.
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Published By: Adobe     Published Date: Jun 26, 2019
The market for customer data platforms (CDPs) is growing rapidly. By the end of this year, the CDP Institute estimates the market will exceed $1 billion in revenue. This growth is in large part fueled by the desire of organizations to provide improved customer experiences. CDPs promise to meet this desire by unifying customer data from across the organization so that it’s easy to provide personalized, multichannel experiences.
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Published By: Adobe     Published Date: Jun 26, 2019
Marketing automation is a key technology that makes it possible to scale many modern marketing practices, such as segmentation, lead generation, lead scoring, relationship marketing, cross-selling, up-selling, and more. Many of today’s B2B and B2C businesses from large to small have adopted marketing automation in order to manage their valuable customer relationships in real time.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Year after year, email proves it’s the channel to beat when it comes to customer engagement and conversion. In fact, results from our 2018 Consumer Email Survey suggest that more consumers prefer to interact with brands through email than any other channel, and DMA research shows email campaigns have a median ROI of 122 percent.
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Published By: Adobe     Published Date: Jun 26, 2019
The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year running, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies.
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Published By: Adobe     Published Date: Jun 26, 2019
CRM lead management applications facilitate a business’s inbound and outbound customer acquisition, online and offline. Lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management. This critical connectivity facilitates business profitability through the acquisition of new customers and retention or upselling of existing customers.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
It’s your first cruise vacation and you’re ready to board. You check one last time to be sure the smart wristband the cruise line sent you last week is securely fastened. Then you join the rest of the crowd on the dock. As you calculate which boarding line is shortest, a crew member glances at your wristband and directs you to a special entrance. No waiting. Once at your room, a sensor verifies the ID in your device and the door opens automatically, saving you from having to juggle bags to find a key.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Marketing automation is a key technology that makes it possible to scale many modern marketing practices, such as segmentation, lead generation, lead scoring, relationship marketing, cross-selling, up-selling, and more. Many of today’s B2B and B2C businesses from large to small have adopted marketing automation in order to manage their valuable customer relationships in real time.
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Adobe
Published By: HP Inc.     Published Date: May 29, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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HP Inc.
Published By: HP Inc.     Published Date: May 21, 2019
Een softwareplug-in voor Adobe® InDesign® of Adobe Illustrator®, HP SmartStream Designer, maakt het mogelijk om willekeurige taken te personaliseren met afbeeldingen, tekst en ontwerpen voor een maximale impact. De tool heeft een gebruiksvriendelijke interface en kan eenvoudig worden geïntegreerd met meer dan een dozijn dynamische toepassingen van derden. Daarnaast beschikt de tool over rich databaselogica en preflight-mogelijkheden.
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HP Inc.
Published By: HP Inc.     Published Date: May 20, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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HP Inc.
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