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Published By: Adobe     Published Date: Jan 20, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
Au large de l’île de la Grenade dans les Caraïbes, au cœur de la baie de Molinere, la vie marine s’épanouit au milieu d’étranges sculptures d’art réalistes. Le sculpteur et conservateur Jason deCaires Taylor a conçu cette toute première galerie de sculptures sous-marines. Cet espace unique a été créé, non seulement pour exposer le talent de l’artiste, mais aussi pour permettre aux gens, à la vie marine et aux fragiles habitats sous-marins de cohabiter en parfaite harmonie.
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Adobe
Published By: CMO.com     Published Date: Jan 17, 2017
2017 Predictions - Digital Transformation, CX Top The List
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cmo, marketing, adobe, subscription, case study, digital trends
    
CMO.com
Published By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
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adobe, experiências digitais, marketing
    
Adobe
Published By: Adobe     Published Date: Nov 18, 2016
2016 Adobe Digital Marketing Survey results.
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adobe, advertising, marketing, marketing channels, digital
    
Adobe
Published By: Adobe     Published Date: Nov 16, 2016
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
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adobe, stock, stock image, creative, design
    
Adobe
Published By: Adobe     Published Date: Oct 31, 2016
Invest in the future of every student. For a secure future, your students need to not only speak the language of digital, but they have to be well versed in it. Read Growing Digital and learn how you can give your students the skills to create opportunities that will pay dividends long after graduation.
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adobe, education, digital
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
We make it our duty to understand all aspects of digital marketing. For seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
Read the infobrief for insights on: - What digital transformation is and how other businesses are doing it - How you can save time, money, and improve your customer experience with digitally transformed document workflows - Best practices and first steps in transforming document workflows in your own company
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adobe, document cloud, document workflows, acrobat, adobe acrobat, idc
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help. Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter their individual locations. And Adobe Stock seamlessly integrates images for direct placement into apps like Adobe Photoshop, Illustrator, and InDesign. Download Pfeiffer Consulting’s new Adobe Stock Benchmark Reports to learn more about the efficiency and productivity gains linked to using Adobe Stock.
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adobe, adobe stock, adobe creative cloud, cloud, integration
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe stock, adobe creative cloud, cloud, integration, creative, design
    
Adobe
Published By: Adobe     Published Date: Oct 07, 2016
Réfléchissez : c’est là que s’affichent les emails, textos, notifications push et requêtes envoyés par de nombreuses marques qui tentent de capter l’attention du client, où qu’il aille et quoi qu’il fasse. C’est donc sur cet écran d’accueil que vous avez la possibilité d’établir un véritable lien avec vos clients.
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mobile, mobility, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to revenue.
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quote-to-close, sales, sales process, productivity, sales performance, optimization
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Download this paper and see how converting to a 100%-digital HR document process has made all the difference.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the advantages of e-signatures through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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sales performance, sales, e-signatures, document management, security, mobility
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
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customer experience, ecommerce, customer relationship, customer
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
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