Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense.
Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see.
Download the whitepaper and pop open the hood before choosing a programmatic partner.
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.
In this report, youíll learn:
? Whatís the difference between ad tech and martech, really?
? Why are they merging?
? What difficulties does the merger present?
? How do brands stand to benefit?
? . . . and much more.