Published By: Monotype
Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down.
Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Businesses of all shapes, sizes and descriptions understand traditional, interruption marketing is now less efficient than ever. This awakening has powered the shift to inbound and content marketing, and the accompanying belief that "content is king."
But here's the problem: If nobody can find the king, and most people distrust the king, are you still the king?
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel.
By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic.
Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.