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Published By: Onvia     Published Date: Feb 10, 2015
Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that are expected to shape government contracting this year. Highlights from the report: Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that will shape government contracting over the coming year. Highlights from the report: • 2014 Review: A “slowing trend” in competitive opportunities, due to macro political-economic factors, with context for expected changes in 2015. • 2015 Trend 1: Potential for stronger growth driven by an expected rebound in government tax revenue and greater bond income for large debt-financed infrastructure projects. • 2015 Trend 2: Technology contracting volume gains traction in non-IT industry sectors, with insight into five niche technologies shaping 2015 procurement. • 2015 Trend 3: Cooperative purchasing influences the overall state and local agency market, with implications for both local and national competitors.
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government procurement, government contracts, state contracts, local contracts, government opportunities, public sector contracts, cooperative purchasing, government it
    
Onvia
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
    
Brandwatch
Published By: DocuSign     Published Date: Mar 23, 2016
Learn how your agency can reduce costs for cumbersome paper processes, grow revenue, reduce E&O, and reduce incomplete forms.
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DocuSign
Published By: Oracle     Published Date: Dec 18, 2012
Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it.
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oracle, crm, social media, poseurs
    
Oracle
Published By: PGi     Published Date: Mar 09, 2016
If marketing is anything like it is portrayed on television, your job would be to show up at your ad agency, give the thumbs up (or down) to the creative and media plan, and then go out for a fancy dinner with lots of cocktails.
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PGi
Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business
    
DATAbuddy
Published By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
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local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
    
LogMyCalls
Published By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
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act-on, marketing, online, agency, automation
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
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marketing automation, search marketing, growth, online marketing
    
Act-On
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency
    
AdRoll
Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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listrak, email marketing, best practices, html, html newsletter, roadmap
    
Listrak
Published By: IAB     Published Date: Jan 24, 2007
This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed.
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email marketing, email deliverability, deliverability
    
IAB
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
Government agencies today are focused on collaboration and how they can best share information and make it available to those who need it, while maintaining security. This white paper discusses the necessary elements of a personalized portal and how they are leveraged to enable e-intelligence. Includes case studies of the U.S. Air Force Portal and the U.S. Coast Guard Portal.
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egovernment, e-government, government, usaf, agency, agencies, portal, broadvision
    
Clearvale by BroadVision
Published By: IBM     Published Date: Mar 11, 2008
Self-service Web portals enable governments to help citizens obtain information, apply for services and complete transactions more quickly than ever before.  Download this paper to find out how, through the power of Web portals, IBM can help your government agency make information more accessible, and processes more efficient for citizens, businesses and government employees.
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ibm, corporate portal, portal, portals
    
IBM
Published By: Secure Computing     Published Date: Nov 30, 1999
Regardless of whether your company is subject to HIPAA, Sarbanes-Oxley, Gramm-Leach-Bliley, any number of state regulations, or none at all, configuration compliance has a place in most if not all business and government organizations. Find out in this paper how you can achieve automated configuration compliance with the SafeWord SecureWire IAM appliance from Secure Computing.
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network architecture, network management, sarbanes oxley compliance, compliance, sox compliance, hipaa compliance, configuration management, government agency
    
Secure Computing
Published By: Customer Chemistry     Published Date: Nov 21, 2008
Many businesses believe they only have two choices when it comes to marketing -- establish an internal department or contract specific services with a full-service marketing agency. There is a third option worth exploring.  Strategic outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either.
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clarity quest marketing, strategic outsource marketing, outsource marketing, outsourcing services
    
Customer Chemistry
Published By: SOCRATIQ Intelligence Systems     Published Date: Feb 14, 2007
This White Paper discusses how intelligence agency management can apply machine translation as a much-needed support tool that can make linguists and intelligence analysts more effective in producing meaningful and actionable results.
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translation, terrorists, homeland security, language, socratiq, voice recognition, business management, cia
    
SOCRATIQ Intelligence Systems
Published By: Ecora Software     Published Date: Aug 15, 2007
Understand why FISMA is heating up, what's the impact on Agency IT departments, what role configuration reporting plays, how the right documentation can build a strong audit trail, and how automation fast tracks your compliance plan.
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change management, configuration management, it management, fisma, fisma compliant, fisma compliance, project management, compliance
    
Ecora Software
Published By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology
    
ValueClick Media
Published By: HP - Enterprise     Published Date: Oct 16, 2008
As the military and US government rely more heavily on custom-built applications for communications and management, they also become more vulnerable to cyber attacks. Worse, according to the Dept. of Homeland Security, the number of attacks on custom-built applications is doubling every year. Learn about critical threats, methods that military and civilian agencies can use to deal with cyber attacks and technologies that improve security for custom-built applications.
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security, application security, audit, risk, vulnerabilities, fortify, fortify software, hackers
    
HP - Enterprise
Published By: TailoredMail     Published Date: Nov 21, 2008
Learn how email service provider, TailoredMail, helped an automotive agency easily handle hundreds of dealer accounts yet effortlessly give each a personal touch.
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tailored mail, email service provider, email marketing program, outsell, email newsletters
    
TailoredMail
Published By: SAS     Published Date: Apr 16, 2015
The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS, which has given the agency the ability to garner deeper insights using larger data sets, ultimately resulting in higher returns for its customers.
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SAS
Published By: Digital Ad Agency     Published Date: Sep 24, 2010
Getting traction in all the right places
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social media roi
    
Digital Ad Agency
Published By: Artizan Internet Services     Published Date: Sep 29, 2010
Today, people continue to migrate to the Internet to accomplish many of their day-to-day tasks. Insurance agencies need to understand the importance and huge value in online client access.
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insurance, client access, online client access, 24/7, customer service
    
Artizan Internet Services
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