Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that are expected to shape government contracting this year.
Highlights from the report:
Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that will shape government contracting over the coming year.
Highlights from the report:
• 2014 Review: A “slowing trend” in competitive opportunities, due to macro political-economic factors, with context for expected changes in 2015.
• 2015 Trend 1: Potential for stronger growth driven by an expected rebound in government tax revenue and greater bond income for large debt-financed infrastructure projects.
• 2015 Trend 2: Technology contracting volume gains traction in non-IT industry sectors, with insight into five niche technologies shaping 2015 procurement.
• 2015 Trend 3: Cooperative purchasing influences the overall state and local agency market, with implications for both local and national competitors.
If marketing is anything like it is portrayed on television, your job would be to show up at your ad agency, give the thumbs up (or down) to the creative and media plan, and then go out for a fancy dinner with lots of cocktails.
Published By: DATAbuddy
Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
Published By: Listrak
Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed.
Government agencies today are focused on collaboration and how they can best share information and make it available to those who need it, while maintaining security. This white paper discusses the necessary elements of a personalized portal and how they are leveraged to enable e-intelligence. Includes case studies of the U.S. Air Force Portal and the U.S. Coast Guard Portal.
Self-service Web portals enable governments to help citizens obtain information, apply for services and complete transactions more quickly than ever before. Download this paper to find out how, through the power of Web portals, IBM can help your government agency make information more accessible, and processes more efficient for citizens, businesses and government employees.
Regardless of whether your company is subject to HIPAA, Sarbanes-Oxley, Gramm-Leach-Bliley, any number of state regulations, or none at all, configuration compliance has a place in most if not all business and government organizations. Find out in this paper how you can achieve automated configuration compliance with the SafeWord SecureWire IAM appliance from Secure Computing.
Many businesses believe they only have two choices when it comes to marketing -- establish an internal department or contract specific services with a full-service marketing agency. There is a third option worth exploring. Strategic outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either.
This White Paper discusses how intelligence agency management can apply machine translation as a much-needed support tool that can make linguists and intelligence analysts more effective in producing meaningful and actionable results.
Understand why FISMA is heating up, what's the impact on Agency IT departments, what role configuration reporting plays, how the right documentation can build a strong audit trail, and how automation fast tracks your compliance plan.
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
As the military and US government rely more heavily on custom-built applications for communications and management, they also become more vulnerable to cyber attacks. Worse, according to the Dept. of Homeland Security, the number of attacks on custom-built applications is doubling every year. Learn about critical threats, methods that military and civilian agencies can use to deal with cyber attacks and technologies that improve security for custom-built applications.
The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS, which has given the agency the ability to garner deeper insights using larger data sets, ultimately resulting in higher returns for its customers.