Published By: Microsoft
Published Date: Jul 20, 2018
For sales organizations, customer engagement
is about more than touchpoints—it’s about
everything that happens in between personal
and digital encounters. Customer engagement
requires an organization-wide commitment
to creating meaningful connections, building
relationships, and nurturing those relationships
to establish trust and keep your brand top-ofmind.
“The realignment of, or new investment in, technology and
business models to more effectively engage digital customers
at every touchpoint in the customer experience lifecycle.”
- Altimeter Group
The realignment of, or new investment in, technology
and business models to more effectively engage digital
customers at every touchpoint in the customer
experience lifecycle. - Altimeter Group
Customer engagement drives every
interaction, every process, and every
decision—and it’s the key to driving sales.
In fact, respondents from a May 2016 Microsoft
survey of sales leaders across multiple
industries ranked customer engagement
the #1 dr
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Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships.
Consumers don’t see social as a “marketing channel”. They just view it as part of their
communications; it’s embedded in their daily mobile and digital experiences.
Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact