altimeter

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Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft
Published By: Oracle Social Cloud     Published Date: May 02, 2014
Is your organization positioned to enable social across the enterprise? Download this ebook from the Altimeter Group and Oracle Social Cloud team to learn: The value of social business transformation Six steps to becoming a social business
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oracle, srm, social business, social media
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: May 05, 2014
Charlene Li from Altimeter Group and Erika Brookes dicsuss becoming a social business
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oracle, oracle srm, altimeter, social business
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: CMO.com     Published Date: May 10, 2016
New research from Altimeter Group found many organizations start the journey pursuing a "safe approach" that is more like “business as usual” than it is digital transformation.
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business management, strategy, business optimization, best practices, digital management, business reporting
    
CMO.com
Published By: IBM Software     Published Date: Oct 05, 2010
Ray Wang of The Altimeter Group explores the IT and business criteria organizations must consider when planning their next BI deployment.
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ibm cognos, business analytics, business intelligence strategy, bi deployment, information management matrix
    
IBM Software
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