This is Econsultancyís second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last yearís report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companiesí attribution methods.
BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
Since the National Association of Insurance Commissioners (NAIC) made revisions to the Financial Reporting Model Regulation (Model Audit Rule) in June 2006, the insurance industry’s attention to the risks associated with financial reporting has been on the rise. Structured similarly to Section 404 of the Sarbanes‚ÄźOxley Act, the Model Audit rule places a significant burden on C‚Äźlevel executives to ensure their oversight in the internal controls for financial reporting (ICFR) process. Executives within these insurance organizations, both public and private, will be required to evaluate their internal controls in preparation for the first reports due in 2010 for the 2009 reporting period.
Published By: Facebook
Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Detect and prevent fraud by finding subtle patterns and associations in your data. IBM SPSS predictive analytics solutions have proved to be very effective at helping tax collection agencies to maximize revenues by detecting non-compliance more efficiently and by focusing investigations on cases that are likely to yield the biggest tax adjustments.
Published By: Allscripts
Published Date: Mar 11, 2015
See how Allscripts Professional EHRô is helping Choice Medical Group raise its standards of care to an Accountable Care Organization (ACO) level, with analytics, patient engagement and an open framework.
Choice Medical Group is an Independent Physicians Association with 40 independent physicians spread across a 70-mile radius in the high desert. This organization must coordinate care with an additional 120 specialists and deliver quality care to an extremely rural population. Allscripts Professional EHRô is helping the Association raise its standards of care to an Accountable Care Organization (ACO) level, with analytics, patient engagement and an open framework, ensuring that geographic distance does not limit quality care availability.
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Evergage, in association with The Realtime Report, commissioned a survey of 114 digital marketers in 18 countries to determine the Perceptions of Real-Time Marketing. What we learned validated our thoughts. Most importantly we learned that a majority of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology in 2014.
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands canít afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oathís trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
The concept of an automated home is not a new one: the idea has been floated since the 1930s at Worldís Fair venues, and in popular culture as TV shows and movies imagine home life of the future Ė solidifying the publicís view of the benefits of home automation.
In the 1980s, modern versions of the automated home began to turn up in the marketplace. The concept of the ďconnected houseĒ was first introduced by the American Association of Homebuilders, and formed the basis of what we now consider to be ďhome automation.Ē The connected house presented a new way to wire, connect, and control all of the devices in the modern home. However, it proved to be too expensive, cumbersome, and difficult to construct, and became limited to the luxury homebuilder market.
Branded residences are luxury homes associated to a premium brand that offers prestige and recognition through association, in addition to services it provides to its owners. The key themes that surround a branded residence are the emphasis on design, services, facilities and amenities, and architecture.
Published By: Asurint
Published Date: Aug 02, 2019
The majority of employers today perform background investigations of some type, according to the National Association of Professional Background Screeners (NAPBS).
All background checks arenít created equal, however. Whether youíre seeking to improve existing talent acquisition capabilities or are among the employers introducing a new background search policy, itís vital to identify the right partner for background checks
With so many options on the market, the quest for the best-fit background screening provider can seem overwhelming at first. To help cut through the clutter, weíve compiled five basic questions, which home in on the central issues related to background checks and can help any organization identify the companies most capable of meeting their needs.
Every three years, members of the National Fire Protection Association (NFPA) meet to review, modify and add new National Electrical Code (NEC), or NFPA 70, requirements to enhance electrical safety in the workplace and the home. This yearís code review is well underway: the second draft of NEC 2020 is complete and the annual NFPA Conference and Expo is scheduled for late June.