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Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
Published By: Oracle Corporation     Published Date: May 11, 2012
Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision
    
Oracle Corporation
Published By: OpenText     Published Date: Nov 08, 2013
Once voice systems have migrated to Voice over IP, (VoIP) fax communications are the next logical addition to an IP-based environment. This white paper discusses how fax servers and new Fax over IP (FoIP) investments fit into your organizations unified communication strategy. It also calls attention to issues and challenges organizations should consider when determining how best to take advantage of traditional telephone-based systems, FoIP, or a mix of both.
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voip, phone systems, voice over internet protocol, voice over ip
    
OpenText
Published By: ThreatTrack Security     Published Date: Jan 22, 2015
Exploit Kits: Cybercrime's Growth Industry - Cybercriminals have turned their attention away from exploiting Windows operating systems to pursuing the popular third-party applications installed on nearly every PC around the world. That is why patch management has become a critical layer in your malware defense.
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threattrack, security, threat, track, information, admins, best, practices
    
ThreatTrack Security
Published By: Oracle     Published Date: Oct 22, 2015
In high volume, low margin grocery retailing, merchants have to be on their toes when it comes to driving customer demand and loyalty. This comprehensive eBook details the essential steps required to enable a commerce anywhere strategy in grocery retail. With specific attention to developing a strategy, optimizing inventory, ensuring planning is targeted and scientific, and the power of real-time analytics will provide the reader an actionable plan for success.
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oracle retail. grocery retailing
    
Oracle
Published By: Evident.io     Published Date: Sep 13, 2017
For enterprises that use the cloud, ensuring protection starts with understanding the layers that make up the components of the cloud stack. Paying attention to each layer and addressing their unique security needs, will only bolster your enterprise’s environment. With “16 Ways to Protect Your Cloud from Ransomware,” you’ll learn about the layers that make up the cloud stack and in turn, increase your enterprise's resistance to ransomware.
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Evident.io
Published By: Staples     Published Date: Jun 23, 2017
Every year, musculoskeletal disorders (MSDs) cost workplaces billions. See how attention to ergonomics can change that.
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ergonomic, msd, improving productivity, musculoskeletal disorders
    
Staples
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Qwest Business.     Published Date: Jan 27, 2010
Managing Complexity in the Extended Enterprise. Regardless of company size, businesses must balance the increasing cost and effort involved in managing the network with other business functions that also require time, resources, personnel, and management attention.
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qwest business, network managed services, enterprise applications, enterprise resource planning, total cost of ownership, productivity, performance management
    
Qwest Business.
Published By: Enterprise Management Associates     Published Date: Jul 20, 2015
Research from leading IT analyst firm Enterprise Management Associates (EMA) has evidenced strong and growing interest in cloud deployment models. While public cloud has gotten the earliest attention, stronger adoption is happening within private and hybrid models. In the EMA April 2014 report “Managing Networks in the Age of Cloud, SDN, and Big Data Network Management Megatrends 2014,” over 50% of respondents reported public/hybrid cloud initiatives were driving network management priorities. Since 2012, cloud projects have moved from early adopter status to mainstream business initiatives, and their impact on network management grew from 36% in 2012 to over 50% in 2014.
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network optimization, application delivery, public/hybrid cloud initiatives, network management
    
Enterprise Management Associates
Published By: IBM     Published Date: Mar 28, 2008
We live and work in a fast-moving and dynamic world, caught between a host of conflicting demands on our time and attention. Against this backdrop we’re called on to boil an ocean of information in order to support the decisions that we have to make on an hour-by-hour basis.
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IBM
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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contact management, crm tool, crm, sales tool, business integration, microsoft dynamics, microsoft, dynamics crm
    
Microsoft Dynamics
Published By: Cisco     Published Date: Jan 28, 2009
Small business VoIP, or voice over Internet Protocol, is getting a lot of attention these days. In essence, small business VoIP combines voice and data together on a single, secure network foundation. The following is a guide to why you might want to consider a small business VoIP system.
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cisco, voip, small business voip, unified communications system, voice and data networks, secure network foundation
    
Cisco
Published By: Lumension     Published Date: Jan 22, 2013
You just can’t cut corners today. In fact you need to be very careful about even “optimizing” your security efforts because it’s so easy to misjudge what needs to be secured and what doesn’t; what deserves your attention and what doesn’t.
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endpoint management, security, compliance, patch management, file integrity monitoring, device control
    
Lumension
Published By: Verio     Published Date: Jun 20, 2012
Few innovations have captured the attention of the technology industry or the imagination of the broader business community faster than Cloud Computing.
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cloud computing, cloud-based services, saas, paas, iaas, software-as-a-service, platform-as-a-service, infrastructure-as-a-service
    
Verio
Published By: McAfee     Published Date: Apr 25, 2014
While enterprises appear to be aware of advanced malware and its security challenges, the measures to defend against it need some attention and investment. This report presents survey results that gauge enterprise awareness of advanced malware and what measures are being taken to defend against it.
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advanced malware, protection, network breaches, intrusion provention systems (ips), web and email gateway protection, tracking malware, malware analysis and detection, blocking and remediating malware
    
McAfee
Published By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
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creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
    
Adobe
Published By: Cyveillance     Published Date: Apr 03, 2015
In this white paper, we recap notable trends and events in information security from 2014 and look forward to what information security professionals should expect in 2015. The past year was a landmark one in the information security field, with massive data breaches capturing the public’s attention, powerful bugs causing headaches for IT teams and end users, DDoS attacks breaking records, and phishing remaining a general annoyance – or worse – for all Internet users. In this whitepaper, we discuss these trends as well as key areas of concern for 2015, including: - The impact of the Internet of Things - The growing importance of threat intelligence - The increasing influence of BRICS nations - The evolution of encryption standards - The changing role of the CISO
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information security threat, information security, protection, security breach, internet security
    
Cyveillance
Published By: Enterprise Mobile     Published Date: Dec 04, 2014
While the consumer benefits of Apple devices are well known, less attention is paid to their role in an enterprise environment. It’s time to start paying attention. Apple offers a number of features built for business and as the first company approved for mobile deployments by the Apple Consultants Network, Enterprise Mobile has unique insight into these features.
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managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile management, device management, mobile deployment
    
Enterprise Mobile
Published By: Whil Concepts, Inc.     Published Date: Jan 30, 2017
This eBook provides an overview of the science behind mindfulness meditation and highlights why it’s captured the attention of top executives across the globe. It’s intended for people who are not only interested in the health and performance benefits of mindfulness, but also want the proof points... just like us.
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mindfulness, wellbeing, wellness, mental wellbeing, emotional wellbeing, stress, resilience, sleep
    
Whil Concepts, Inc.
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Qualys     Published Date: Nov 05, 2013
Regardless of platform, the Web has become a hub of information and productivity. The browser has evolved to become one of the most-used applications, which has drawn the attention of cyber criminals – making it a potential Achilles heel for security.
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qualys, qualys browsercheck, security, web security, application security, web browser, cyber criminals, vulnerability
    
Qualys
Published By: craftersoftware     Published Date: Sep 19, 2013
Attention Java Developers: Learn how to build content rich enterprise websites with the most modern Java development tools and Web CMS
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craftersoftware
Published By: VMware AirWatch     Published Date: May 19, 2016
We work at home. We take conference calls in the backseat of a taxi. We even tap out emails from 30,000 feet. Mobility is radically redefining the way we work, because it’s redefining where and when we can work. It’s why Keith Perske, executive managing director of workplace innovation for Collier’s, thinks it’s time to adopt a new description of the workplace: “Today’s workplace is an integrated set of locations, technology, programs and work practices that connect people and enable employees to contribute and be productive. That’s the new workplace definition.” And with the emergence of this modern workplace, users are expecting a mobile experience that’s simple, convenient, and a boon to their productivity. In order to deliver on these expectations, IT organizations are making business mobility a priority in their investment decisions. Which is why we’ve identified five potent mobility trends that warrant attention and also present opportunities to transform the enterprise
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technology, innovation, work practices, best practices, mobility, trends
    
VMware AirWatch
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