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Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
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zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
    
Oracle
Published By: OpenText     Published Date: Nov 08, 2013
Once voice systems have migrated to Voice over IP, (VoIP) fax communications are the next logical addition to an IP-based environment. This white paper discusses how fax servers and new Fax over IP (FoIP) investments fit into your organizations unified communication strategy. It also calls attention to issues and challenges organizations should consider when determining how best to take advantage of traditional telephone-based systems, FoIP, or a mix of both.
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voip, phone systems, voice over internet protocol, voice over ip
    
OpenText
Published By: Qualys     Published Date: Nov 05, 2013
Regardless of platform, the Web has become a hub of information and productivity. The browser has evolved to become one of the most-used applications, which has drawn the attention of cyber criminals – making it a potential Achilles heel for security.
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qualys, qualys browsercheck, security, web security, application security, web browser, cyber criminals, vulnerability
    
Qualys
Published By: Salesforce.com     Published Date: Oct 28, 2013
Just 7% of consumers say that customer service experiences they have with companies typically exceed their expectations. Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected. Discover: The secrets to lining up your customer service with your brand. The best way to train employees. How to make employees feel good about giving great service. The significance of monitoring customer interactions. Which customer metrics you should pay attention to. The cheapest way to earn new customers. Download this ebook to learn what you need to do to give customers what they want and earn a customer for life!
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customer service, best practices, 6 secrets, managing expectations, employee training, metrics, customer interactions
    
Salesforce.com
Published By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
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marketing, scott stratten, good to awesome, citrix, go to meeting, the book of business awesome
    
GoToWebinar
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Businesses face an increasingly complex set of threats to their Web applications—from malware and advanced persistent threats (APTs) to disgruntled employees and unintentional data leaks. Although there is no single security measure than can prevent all threats, there are some that provide broad-based mitigation to a number of threats. The use of SSL encryption and digital certificate-based authentication is one of them. Changes in the way we deliver services, the increasing use of mobile devices, and the adoption of cloud computing compounded by the ever-evolving means of stealing information and compromising services leave Web applications vulnerable to attack. In this chapter, we turn our attention to the combined risk of losing data and losing customer trust.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Webroot UK     Published Date: Sep 25, 2013
Managing web security in an increasingly challenging threat landscape. Cybercriminals have increasingly turned their attention to the web, which has become by farther predominant area of attack. Small wonder. Those who would do harm to our computer systems for profit or malice always manage to focus their efforts on our most vulnerable weak spots. Today, that is the web, for a wide number of reasons.
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web security, webroot, web attack, ddos, web, internet security, malware
    
Webroot UK
Published By: craftersoftware     Published Date: Sep 19, 2013
Attention Java Developers: Learn how to build content rich enterprise websites with the most modern Java development tools and Web CMS
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craftersoftware
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: IBM     Published Date: May 09, 2013
While software license costs are a major expense, most companies spend very little time managing this critical and widely distributed asset until an audit occurs or a cost reduction program forces attention. This should be the year you flip from being reactive to being proactive in dealing with software asset and license management. Costs savings and peace of mind are just two of the benefits that you will realize. In this Webcast an analyst from Frost and Sullivan will go over the results of a recently published white paper on this topic and Deloitte & Touche will discuss the benefits their customers have gained in automating their license management processes. View this Webcast to learn how you can reclaim licenses, avoid unnecessary license costs, achieve continuous compliance, and improve risk management.
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software license, automate, reclaim licenses, compliance, improve, risk management
    
IBM
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
    
First Data
Published By: ServiceNow     Published Date: Apr 19, 2013
A robust configuration management database (CMDB) is the heart of a successful service knowledge management system. It is the faithful source of configuration details and relationships people rely on to manage services throughout their lifecycle. Like personal relationships, building and maintaining an effective CMDB is a commitment that requires care and attention to get the best value.
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configuration management, database, database management
    
ServiceNow
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Lumension     Published Date: Jan 22, 2013
You just can’t cut corners today. In fact you need to be very careful about even “optimizing” your security efforts because it’s so easy to misjudge what needs to be secured and what doesn’t; what deserves your attention and what doesn’t.
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endpoint management, security, compliance, patch management, file integrity monitoring, device control
    
Lumension
Published By: HP     Published Date: Jan 18, 2013
This white paper show why it is important to pay proper attention to all aspects of people, processes, tools, and knowledge, as well as the technology needed to get value from virtualization. It gives examples of how mature processes can create value
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infrastructure limits, processes, tools, knowledge, technology value, virtualization, creating value
    
HP
Published By: Epicor     Published Date: Jan 11, 2013
The recent recession has forced distributors and manufactures to pay closer attention to the bottom line and to the financial factors that contribute to profitability.
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epicor, distribution, gross margin
    
Epicor
Published By: Epicor     Published Date: Jan 10, 2013
The recent recession has forced distributors and manufactures to pay closer attention to the bottom line and to the financial factors that contribute to profitability.
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epicor, gross margin, distribution, financial factors, financial components
    
Epicor
Published By: StoryDesk     Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
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StoryDesk
Published By: CDW     Published Date: Nov 12, 2012
In organizations of every size, data center optimization has become an ongoing focus of attention.
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data center optimizations, data centers, converged infrastructure, reference architecture
    
CDW
Published By: Riverbed     Published Date: Nov 08, 2012
No one likes to wait. Today everyone expects instantaneous responded from website and applications, and the longer they take to deliver, the more likely people will shift their attention. Learn how Stingray accelerates websites and other web apps.
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stingray, aptimizer, web content optimization, accelerate websites, riverbed
    
Riverbed
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Why should you worry about capturing Millennials? Because they're shaping the way we all shop - today and tomorrow. Here's how everyday brands use digital to stand out among the competition for attention.
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cpg, customer loyalty, brands, digital marketing, consumer opinion, consumer behavior
    
Bazaarvoice
Published By: Trend Micro     Published Date: Oct 12, 2012
The consumerization and mobilization of enterprise IT is a real, irreversible, and unstoppable movement that needs immediate attention and innovative solutions.
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information technology, security, trend micro
    
Trend Micro
Published By: BlackBerry     Published Date: Oct 03, 2012
Finally, there's a way for IT to give both aspects the attention they deserve. Find out what BlackBerry Balance® can do for your organization.
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it control, information technology, user experience, mobile solutions, mobile security
    
BlackBerry
Published By: Blackberry     Published Date: Oct 03, 2012
Finally, there's a way for IT to give both aspects the attention they deserve. Find out what BlackBerry Balance® can do for your organization.
Tags : 
it control, information technology, user experience, mobile solutions, mobile security
    
Blackberry
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