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Published By: Hitachi Vantara     Published Date: Mar 21, 2018
Challenge: Ensure that technology infrastructure will support business transformation, new growth and services. Solution: Implement highly automated converged infrastructure and managed cloud services from Hitachi Vantara. Outcomes: Use new capabilities to integrate acquired companies, deploy next-generation security and speed time to the market.
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Hitachi Vantara
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Speed and agility matter. Businesses are being disrupted every day by digital upstarts that find ways to address new market requirements before the more established companies can respond. Despite talented IT teams and years of head start in both architectural and development work, it is still difficult to respond to these challenges using traditional development patterns centered around monolithic software applications. It’s simply impossible to get to market quickly when applications need to be maintained, modified and scaled as a single entity by a large, heavily inter-dependent team. From this need has arisen the microservices paradigm: a set of patterns for software architecture, development, deployment and culture that focus on speed and agility. From small, independent services and teams to automated deployment to fault tolerance and resiliency, these patterns help accelerate time to market.
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CA Technologies EMEA
Published By: Oracle     Published Date: Apr 05, 2018
Eine effektive Zusammenarbeit zwischen Marketing und IT ist wichtiger denn je und hängt zunehmend von der Flexibilität der Marketingtools ab. Hierbei spielt die Technologie eine zentrale Rolle. Unsere ‚Anleitung zum Aufbau Ihrer Marketingtechnologie‘ verrät, wie Sie Ihre Marketingstrategie mit der richtigen Technologie optimieren:: • Gewinnen Sie neue Perspektiven zum Einsatz von Technologie im Marketingbereich • Informieren Sie sich über neue Entwicklungen zur Automatisierung im Marketingbereich • Integrieren Sie Content und soziale Netzwerke in Ihre Gesamtstrategie Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computi
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Oracle
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership
    
Oracle
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: ServiceNow     Published Date: Oct 02, 2015
Since 2007, ServiceNow has continued to experience impressive growth, in terms of both its traction in the market and the functionality offered by its IT service automation solution. Firmly established as one of the leaders in the IT service management (ITSM) space, ServiceNow has introduced Express – a new ITSM offering aimed specifically at the small-to-medium enterprise (SME) and mid-market.
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ServiceNow
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: ServiceNow     Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
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servicenow, enterprise it, service automation, applications, webinar, customer relationships, perception of it, change management, customer value, marketing it, it service management, service relationship management, evolution of service, applications, custom applications
    
ServiceNow
Published By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint
Published By: Senn Delaney     Published Date: Sep 05, 2008
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement
    
Senn Delaney
Published By: Red Hat     Published Date: Jun 23, 2016
Amadeus is a leading provider of innovative technology solutions for the global travel industry. To meet changing customer demand, the €4 billion company needed a new computing platform that was highly available, flexible, and tolerant to infrastructure fluctuations. Amadeus chose OpenShift Enterprise by Red Hat as the foundation for its new application infrastructure. When the project is complete, Amadeus expects the cloud solution to decrease system latency for better customer service, increase platform availability, streamline operations through automation, and reduce time to market for new services.
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enterprise, best practices, productivity, technology, cloud solution
    
Red Hat
Published By: CA Technologies     Published Date: Jun 09, 2015
In today’s application economy, everyone is in the software business. Auto makers are putting Wi-Fi hotspots in their cars. Watches are trading gears for motherboards. Even soda fountains have evolved from dumb machines into instrumented devices with touch-screen user interfaces. This digital transformation is changing the way applications are developed, tested, moved through environments and released into production—and it’s putting new demands on IT teams with which they’re struggling to keep up. At a high level, this is because the application delivery systems and processes at many enterprises were put in place when IT only had to push out an annual or semi-annual release. But as market pressures and executive mandates have forced teams to deliver innovations faster and more frequently, a new set of development, testing, automation and customer challenges have appeared—acting as obstacles that stand between you and your digital transformation goals.
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CA Technologies
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking
    
Salesforce Pardot
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process, sales messages
    
Salesforce Pardot
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking, cold calls
    
Salesforce Pardot
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
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sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: CA Technologies EMEA     Published Date: Aug 07, 2017
CA’s portfolio is designed to drive efficiency from planning through production. A core component of our continuous delivery portfolio is CA Release Automation, a market-leading application release automation solution that delivers full application deployment automation and release coordination across stages, environments and teams. The solution’s analytic capabilities enable DevOps teams to plan, manage, analyze and optimize the continuous delivery pipeline from a single control point. In addition, the portfolio includes CA Agile Central, CA Agile Requirements Designer, CA Service Virtualization and CA Test Data Manager. We continue to invest in and enhance the portfolio, most recently via the acquisition of BlazeMeter, an innovative, SaaS-based performance and load-testing solution.
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digital experience, mobile applications, business success, innovations, market, risk and cost, software development, ca technologies, continuous testing, testing effort, service virtualisation, delivery ecosystem, sdlc, mttr
    
CA Technologies EMEA
Published By: Fiserv     Published Date: Nov 07, 2017
"In today’s ever-evolving lending landscape where loan quality and risk management challenge profitability and the customer experience, technology may be the key to thriving – both now and in the future. Winning financial services institutions will be the ones that transform their business models to place loan quality and risk management at the center of their operations. To facilitate continuous life-of-loan management, inclusive of the requisite data transparency and audit trails that support loan quality and loss mitigation, these institutions will implement and automate a loan completion process. Such a process will manage data quality and access to loan data and documents throughout origination, servicing and sale on the secondary market."
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mortgage data quality, loan quality, loan data quality, mortgage quality, loan compliance, lending compliance, mortgage compliance, trid, tila respa integrated disclosure, lending efficiency, loan automation, lending automation, mortgage automation, ucd, uniform closing dataset
    
Fiserv
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