M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
W hile there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
Product recalls cost food and beverage companies millions of dollars each year, but 56% of last year's recalls across the US, UK and Ireland were preventable. With compliance challenges becoming more complex and public scrutiny exponentially greater, one recall can cause a world of trouble.
The new US Food Safety Modernization Act (FSMA) seeks to encourage a more proactive and predictive approach to food safety. Learn how automation can help you comply with this new regulation by 2020 and avoid a costly product recall.
Quality professionals recognize that streamlining processes can deliver significant returns, but many are unsure where or how to start. With dozens or even hundreds of processes, automating them all can seem overwhelming.
In this white paper you'll learn:
The three most important quality functions to automate for process excellence
Strategies for streamlining your quality process so you can turn insight into action
Tips for choosing a flexible platform that harnesses creative problem-solving.
For 20+ years, many businesses have enjoyed the cost savings, operational efficiencies and process quality improvements that shared services centers (SSCs) were designed to deliver — but often not to the fullest extent.
In this eBook we will cover:
Standardized AP Processing without Disruption
Measuring and Evaluating KPIs with Automation
7 Tips for Mastering Modern-Day Finance SSCs
Achieving the Ultimate Control, Oversight & Orientation
Traditional, paper-based methods of AP invoice processing are associated with:
Longer processing times
...all barriers that ultimately impede business progress and the ability to gain a competitive advantage.
The purpose of this white paper is to explore the specific challenges faced by companies using manual processing methods while shedding light on the key features and proven benefits of Accounts Payable Automation.
For P2P and finance managers, the goal of automation is to make P2P cycles operate more effectively from end to end. For executive management, the end-all be-all is company profitability. That's why knowing how to appeal to c-suite members is essential for getting your automation initiative off the ground.Get key stakeholders on board with the help of this white paper that describes the values that appeal most to every party involved, like:
-Eliminating wasteful spending while improving operational efficiency
-Generating greater productivity from employees
-Reducing the number of complaints raised from late payments
In the innovation-focused world we live in, businesses that skimp on technology are the first to fall behind the competition. Top-performing enterprises have taken their AP operations to the next level by leveraging technology to streamline the AP process and allow for more strategic activities.This research report explores how best-in-class organizations are using emerging tech to operate AP departments at full potential and details strategies for success in the “Age of Intelligence,” including:
Adopting a customer service-led mentality for AP teams
Pursuing holistic & comprehensive AP process automation
Integrating more progressive technologies, such as mobility & RPA
Digital transformation of P2P processes doesn’t just mean using the latest technology to check boxes or implementing automation for automation’s sake. Rather, it is a philosophy that drives action and brings new levels of speed and efficiency to businesses that choose to embrace it.This 2019 Levvel Research report is equipped with valuable insights and powerful statistics about the digital transformation of P2P cycles and will guide you through topics including:
Current P2P practices & where they fall short
The evolving state of procurement and AP culture, identity & technology
Features & benefits of P2P software solutions
: Are you among the two thirds of industrial companies who are currently, or planning to, implement industrial transformation? A new report by LNS Research finds that there is quite a wide gap in how the companies perceived as industrial transformation leaders develop their transformation project strategies compared with companies perceived as followers.
Don’t get left behind. Discover the recommendations from LNS Research on how to ensure the success of your digital transformation initiatives.
Published By: OpenText
Published Date: Jun 28, 2019
Integration Technologies Should Reduce The Burden of Data Integration and Management
Digital transformation has multiplied the number of packaged applications and the interfaces that support them. It also requires a greater agility from businesses to follow growing customer demands for value, innovation, and
new and improved digital interactions. This means that interfaces must constantly evolve to support the continuous integration and continuous delivery (CI/CD) of systems of engagement. These applications are under pressure from customer experience, employee experience, and the required operational excellence of automation systems.
Automation is an essential and strategic component of modernization and digital transformation. Modern, dynamic environments need a new type of management solution that can improve speed, scale and stability across the enterprise IT environment.
Red Hat® Ansible® Tower builds on the underlying Ansible automation engine by adding control, security, and delegation capabilities. With Tower, your team can automate – and your business can innovate.
Download the whitepaper ""Beginners guide: Control with Red Hat Ansible Tower"" to learn more.
Reduce complexity and accelerate IT with an enterprise-wide approach to automation
“The Automated Enterprise” e-book shows the important role IT automation plays in business today. Optimize resources and speed development with Red Hat® management solutions, powered by Red Hat Ansible® Automation.
IT automation helps your business better serve your customers, so you can be successful as you:
Optimize resources by automating complex and manual processes
Accelerate service delivery while providing IT operations teams with control and visibility across a dynamic IT environment
Transform your enterprise into an efficient digital business and rise quickly to meet the evolving demands in your marketplace
Get the e-book to learn about the benefits of accelerating your operations, read success stories, and find out how easy it is for you to get started.
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by:
— Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts
— Accelerating time to value from marketing and brand campaigns by streamlining asset distribution
— Improving team productivity through workflow automation
— Reducing risk associated with the use of outdated or unapproved digital assets
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide!
The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe.
Key topics that you’ll read more about in this year’s report:
• Optimising customer experience and delivering personalised experiences in real time.
• Using data better for smarter audience segmentation and targeting.
• Be wary of walled gardens. Control and own the data, and always be compliant.
• Automation is the future. Understand the benefits, learn how to use it.
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
Basic diagramming tools allow business users to define an initial business process and provide a good path to getting your processes off of sticky notes and into a digital format. However, if company-wide collaboration, real-time change management and integration with automation tools are important to you, a dedicated process modeling tool may be your better choice.
i. How automation and integration can work together to unify people, process, and technology. The security community has begun to embrace automation as a solution to handling tedious, repetitive tasks, allowing skilled staff to focus on more strategic and advanced endeavors. As destructive threats continue to increase, automation balances machine-based analysis with human-based domain knowledge to help organizations achieve optimal workflows in the face of staff shortages and alert fatigue. This SANS survey explores some of the misconceptions and facts around automation and how it can become a natural extension of individuals and teams trying to do their day jobs more effectively.
Published By: HP Inc.
Published Date: Jun 20, 2019
The Future of Work is not just about automation and technology upgrades, but a holistic strategy that aims to leverage digital technologies, attitudes, and behaviors to reinvent the way businesses engage with their employees, partners, and customers to deliver superior experiences that result in sustained competitive advantage.
This IDC InfoBrief, sponsored by HP Inc., outlines the key trends, challenges, and priorities for the Future of Work and a framework that organizations can utilize to drive transformation across the three dimensions of Workspace, Workforce, and Workculture to future-proof their organizations for the digitalized era.
Published By: MuleSoft
Published Date: Jun 18, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft.
How ABB leverages reusability and automation to streamline their complex manufacturing processes.
Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB.
How ABB drives digital innovation through the adoption of API-led connectivity.
Szymon Myslinski, Global IT Department Manager for Innovation, ABB
Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
Have you ever wished for an army of clones to do all your thankless
tasks and chores? Well, that fantasy is becoming a reality—at least
on the Internet. And while they may not be actual clones, bots have
begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a
connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots
are a driving force of technological change, and they’re here to stay.
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while
some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps.
Preparing your organization to deal with the impact of bots on your business is essential to developing a
sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
Customer and supplier portals are one of the many fruits borne from the
age of digital transformation. However, the level of accommodations that
portals provide to customers and suppliers has spawned a whole new
set of challenges that didn’t exist less than a decade ago. Chief among
these is something referred to as “portal fatigue.”
Many AR departments and CSR teams are painfully familiar with the
term, as it’s often their job to either retrieve orders from a customer portal
or submit invoices directly into customers’ AP systems. On paper, these
tasks don’t seem all that odious. But when you consider the amounts of
different portals being used, and the fact that not every user is trained
on each portal, it’s easy to see why portal fatigue is a very real and
concerning problem for today’s businesses.
New digital technology now makes it feasible to integrate process control and SIF within a common automation infrastructure. While this can provide productivity and asset management benefits, if not done correctly, it can also compromise the safety and security of an industrial operation. Cybersecurity and sabotage vulnerability further accentuate the need for securing the safety instrumented system (SIS).
Certainly, a common platform approach using similar hardware and software dedicated for control and safety functions, respectively, can provide the potential for cost savings. However, it is widely acknowledged that utilizing separate, independent, and diverse hardware/software for safety and control is the optimal way to protect against potentially catastrophic common cause and systematic design and application errors.
Different vendors offer varied degrees of integration and solutions. The question is: how to provide an integrated control and safety solution with advanced functionality and productivity without compromising safety and security? And, where do users draw the line?
A third-party (e.g., TÜV) certification of the hardware/software systems to IEC 61508 specifications carries significant advantages, but should this be the only criterion? How does a third-party certificate extend to the plant’s overall assignment of risk reduction credits for all independent protection layers (IPL)? Control system embedded safety logic solvers may actually increase the SIL requirements of the SIF if no credit is allowed for the distributed control system (DCS) as an IPL.
Download the white paper to learn more.