Enterprise Strategy Group shares why client-side deduplication is the best. Dedupe 2.0 leverages intelligence and awareness at the source, backup server, and storage device. In these scenarios, the awareness of what data is already in the deduplicated storage and the discernment to send new data or not is performed within the production server instead of the backup server or deduplicated storage. Hence, network savings begin at the production server and backups are significantly faster since only changed data is transmitted from the production server to the storage solution.
Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers.
But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Download the guide and checklist to learn:
• The steps to launch an employee Advocate Marketing program
• Proven best practices to grow your program
• The recommended timeline and steps to ensure the program drives your goals
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Read the report to see how incorporating analytics into your mobile marketing strategy will:
• Increase brand awareness
• Raise your return on marketing investments
• Boost average order value
• Improve time-to-market of products and services
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
We all know how major security incidents can affect a company’s data, networks and corporate brand. We also know that sophisticated attacks, designed to gain continuous access to critical information or to cause damage in critical infrastructure, are becoming more severe, more frequent and more costly. But what can you do about it? The IBM white paper “Responding to—and recovering from—sophisticated security attacks” details four proactive steps that you can—and should—take now to help keep your organization safe: prioritize your business objectives and set your risk tolerance; protect your organization with a proactive security plan; prepare your response to the inevitable sophisticated attack and promote and support a culture of security awareness. Read the white paper to learn how to help keep your organization safe from sophisticated security attacks and find out how IBM can help.
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions.
This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product.
The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate:
• How did the customer arrive at the best possible purchase outcome?
• What decision moments can the retailer influence along the way?
• What tools can the retailer use exert these influences?
• What actions can the retailer take to bring them there?
Published By: Utimaco
Published Date: Aug 18, 2008
Data protection programs at most organizations are concerned with protecting sensitive data from external malicious attacks, relying on technical controls that include perimeter security, network/wireless surveillance and monitoring, application and point security management, and user awareness and education. In this paper, the different leakage points are mapped with regulations and best practices.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.
Published By: Unitrends
Published Date: May 12, 2011
In this paper, we'll compare and contrast the advantages and disadvantages of each of these techniques and explain why incremental forever when combined with byte-level deduplication is the superior methodology for reducing redundant data in the most efficient manner possible.
Published By: Raritan
Published Date: Jul 30, 2015
Learn more about these trends and how Data Center Infrastructure Management (DCIM) software can help your staff improve productivity, improve awareness of potential issues, and enhance forecasting and decision making.
Published By: Polycom
Published Date: Aug 16, 2017
"WR believes that huddle rooms should be an integral part of every organization’s meeting room and
collaboration strategy for several reasons including:
- the addition of millennials to the work environment
- the enhanced interest (and in some cases use) of open work spaces and telecommuting
- the increased need to support large numbers of collaborative and distributed work teams
But most companies remain stymied about how to deal with these spaces. This study, sponsored by
Polycom, is intended to raise awareness of the value and importance of these misunderstood,
mismanaged, and often under-appreciated meeting spaces."
Published By: Skyword
Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs.
The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies.
Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond.
Download to learn more!
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.