awareness

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Published By: SurveyMonkey     Published Date: Jan 28, 2016
Download our 21-page sample Brand Tracking study on top shampoo brands to see the insights and analysis you could be bringing to your business.
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surveymonkey, survey, purchase, usage, awareness, familiarity, consideration, choice, brand attribute, analysis
    
SurveyMonkey
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Symantec     Published Date: Jan 10, 2013
The recent release of the Firesheep Wi-Fi attack tool has increased awareness among both users and attackers of the inherent insecurity of unprotected HTTP connections. This white paper is about protecting users from Firesheep and other attacks.
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firesheep, sidejacking attacks, ssl, unprotected networks, symantec, http connections
    
Symantec
Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
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jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b, leads, data leads, quality data
    
Jigsaw
Published By: Jigsaw     Published Date: Apr 12, 2011
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads
    
Jigsaw
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring, spredfast, brand awareness, customer care, lead generation, social media objectives
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions, real time trends
    
Spredfast, Inc.
Published By: Riverbed     Published Date: Jul 15, 2014
The Riverbed solution is one that exhibited strong capabilities across a broad number of our measured categories, without clearly dominating anything in particular. The solution is still going through integration between the Cascade and OPNET portfolios, and thus did not achieve full potential scores in some regards, but the breadth of design and capabilities is now among the very best in the ANPM sector.
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ema, application-awareness, network, performance, management, solution, opnet
    
Riverbed
Published By: Riverbed     Published Date: Jul 15, 2014
The intelligent economy is here, and it is transforming IT's mandate to deliver business value to the enterprise. Businesses recognize that to remain competitive, they need to embrace a broader array of collaborative applications and create ubiquitous access to these applications at the far reaches of the globe. Ensuring IT is the "must have" resource in new revenue-generating opportunities is top of mind for all IT professionals.
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business value, roi, application-awareness, network performance
    
Riverbed
Published By: Polycom     Published Date: Jan 06, 2015
This document will outline five easy steps to create awareness, increase utilization and expedite adoption of video collaboration across your organization. You’ve recently added video to your communications environment. Now the real challenge begins –getting your company to actually use the solution. What is the best way to launch and promote video collaboration internally? Which departments or groups should you be targeting? What are the keys to maximizing usage levels? What are the major concerns surrounding video, and how do you overcome them?
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train, video, network, telecommuting, mobility, on-demand webinar, polycom, collaboration, guide
    
Polycom
Published By: HP     Published Date: Aug 26, 2014
UC combines voice, email, instant messaging (IM), audio conferencing, and video conferencing with presence awareness to immediately locate and contact individuals. HP's collaborative and modular approach to UC increases business productivity, reduces risks, and reduces telecommunications costs, helping you reach people more effectively, and helping your customers and partners reach you. Learn more
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unified, instant messaging, email, video, communication, modular, audio, conferencing, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable
    
HP
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
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linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing
    
TheMarketingScope
Published By: TMCnet     Published Date: May 22, 2013
What exactly does "content marketing" mean and why is it intrinsically linked to profitability? This white paper will help you answer these very questions.
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content marketing, leveraging content, brand awareness, copy
    
TMCnet
Published By: PGi     Published Date: Mar 09, 2016
In the past, the role of a marketer was much easier. Marketers would hunker down in their own comfortable silos. They really didn’t have to be overly concerned about interacting with other departments, as long as they generated leads and successfully built brand awareness.
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PGi
Published By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing, path to purchase, order submitting, user experience, internet marketing
    
Bronto
Published By: Jigsaw     Published Date: Mar 15, 2010
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
    
Jigsaw
Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing, website seo, telesales, content syndication
    
Marketo
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: Symantec Corporation     Published Date: Oct 03, 2013
The recent release of the Firesheep Wi-Fi attack tool has increased awareness among both users and attackers of the inherent insecurity of unprotected HTTP connections. Users on unprotected networks who connect to websites through plain HTTP connections expose their connections to those sites to open surveillance and full compromise.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Feb 25, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
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android, malware, android apps, secure code signing, symantec
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
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security, android, applications, code signing, software, developer, apps
    
Symantec Corporation
Published By: Symantec     Published Date: Dec 04, 2014
The recent release of the Firesheep Wi-Fi attack tool has increased awareness among both users and attackers of the inherent insecurity of unprotected HTTP connections.
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ssl, http, firesheep, side-jacking, wi-fi attacks, tls, user protection
    
Symantec
Published By: NAVEX Global     Published Date: Dec 22, 2017
Assessment is part of your compliance programme’s necessary life cycle for improvement. We work in an ever-evolving landscape of risk that requires compliance professionals to identify the gaps their programmes have today, and may have tomorrow. Your programme effectiveness as a whole is based on the effectiveness of each one of its parts. So, ensure your assessment is broad as well as in-depth. Programme assessment is not a tick-the-box exercise. It is just as important as creating a company culture and mitigating risk. Remember, if your assessment is thorough and effective, you will have identified weaknesses in your programme and vulnerabilities for risk. Don’t be discouraged by your work to highlight these areas for improvement. Your programme and your organisation will be better for it once you make the necessary adjustments for a robust and effective ethics and compliance programme.
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compliance programme, compliance, programme assessment, definitive guide, improving compliance, ethics and compliance, programme awareness, anti-bribery awareness, ethics programme, risk assessment
    
NAVEX Global
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