Published By: Webtrends
Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
Launching an employee health and wellness program doesn’t guarantee positive results. You may face challenges, like lack of employee awareness and engagement. Discover techniques to engage your employees in your workforce health initiative.
Published By: FPSN, LLC
Published Date: Jan 03, 2011
Creating awareness to the current state of video surveillance used for the majority of US businesses and what technology allows for the most effective systems for green usage, higher detail quality and overall smart purchases
Published By: Facebook
Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Learn the 5 key factors necessary for a successful social media presence and see how a well-orchestrated social media team will increase your brand awareness and allow you to better understand your customers.
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of "location," people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence. In this white paper, David Loshin, president of Knowledge Integrity, Inc., introduces geographic data services (such as geocoding and proximity matching) and discusses how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.
In this report, we look at the four things you can do now to help keep your organization safe: Prioritize your business objectives and set your risk tolerance, protect your organization with a proactive security plan, prepare your response to the inevitable: a sophisticated attack and promote and support a culture of security awareness.
Published By: Varonis
Published Date: Nov 12, 2013
Odds are fairly high that there is sensitive data on your corporate network that is overexposed and itching to escape. But will it ?Forrester thinks so – in a recent survey, 22% of security decision makers reported a data breach in the past twelve months, and at an average cost of $7.2 million per breach, it’s no shock that organizations are constantly working to strengthen their defenses.
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.