awareness

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Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer
    
SAS
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits, human resources
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Dec 07, 2012
Launching an employee health and wellness program doesn’t guarantee positive results. You may face challenges, like lack of employee awareness and engagement. Discover techniques to engage your employees in your workforce health initiative.
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workforce management, workforce health, employee engagement, workforce initiatives, human resources
    
Virgin Pulse
Published By: Perimeter E-Security     Published Date: Oct 21, 2010
Read our guide to learn more about the popular malware methods cyber criminals are using to compromise internal systems.
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malware, malicious website, firewalls, ids/ips, web content filtering, gateway av, network security solutions, host-based ips, mission critical systems, system av, patch management, policy management, layered security, end user security awareness training, strong policies, audited procedures, technology
    
Perimeter E-Security
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media
    
Zuberance
Published By: FPSN, LLC     Published Date: Jan 03, 2011
Creating awareness to the current state of video surveillance used for the majority of US businesses and what technology allows for the most effective systems for green usage, higher detail quality and overall smart purchases
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ip based, megapixel, surveillance, public safety, mobile video, spy cameras, wireless, cctv, network video, outdoor surveillance, crime video, green energy
    
FPSN, LLC
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
Facebook
Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
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spredfast, social business, social media, social marketing, brand awareness, thought leadership
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
It sounds straightforward, but if you want to continue to build a community and cultivate new and existing relationships, your followers must find your activity valuable.
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spredfast, twitter, marketing, brand awareness, customer relations, cultivate brand advocacy
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 21, 2013
Social Media Quick Guide: Building Brand Awareness
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spredfast, social media, brand awareness, social media marketers
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn the 5 key factors necessary for a successful social media presence and see how a well-orchestrated social media team will increase your brand awareness and allow you to better understand your customers.
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social media, social media presence, social media team, brand awareness, brand, customers
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how earned, owned, and paid media can help you engage with a wider audience and increase your brand awareness.
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earned, owned, paid, media, social media presence, social media, audience, brand awareness, brand, facebook, twitter, linkedin
    
Spredfast, Inc.
Published By: McAfee     Published Date: Oct 28, 2013
Watch this 3 minute video for a unique way of accessing public and private cloud services without losing governance and situational awareness.
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stonesoft, network security software, network security solutions, network security appliance, network security systems, virtual network, virtual security, virtualization security
    
McAfee
Published By: McAfee     Published Date: Apr 25, 2012
The best protection against today's network threats are solutions that are adaptable, dynamic, easily managed, contextually-aware and affordable. Download this whitepaper to learn more.
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stonesoft, network security software, network security solutions, network security appliance, network security systems, virtual network, virtual security, virtualization security
    
McAfee
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
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brand management, branding, marketing, sales, sales marketing, rocketfuel
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
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rocket fuel, marketing, branding, brand marketing, buick
    
Rocket Fuel
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics
    
Adobe
Published By: SAP     Published Date: Jul 17, 2012
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of "location," people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence. In this white paper, David Loshin, president of Knowledge Integrity, Inc., introduces geographic data services (such as geocoding and proximity matching) and discusses how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.
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business, sap, white paper, technology, location, intelligence, business value, data services
    
SAP
Published By: TIBCO     Published Date: Oct 28, 2013
The right integration platform lets you extract more value from your ERP system - including improved business performance, increased organizational awareness, and better coordination of processes.
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tibco, erp, integration, value
    
TIBCO
Published By: IBM     Published Date: Sep 06, 2013
In this report, we look at the four things you can do now to help keep your organization safe: Prioritize your business objectives and set your risk tolerance, protect your organization with a proactive security plan, prepare your response to the inevitable: a sophisticated attack and promote and support a culture of security awareness.
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responding to attacks, recovering from attacks, sophisticated security attacks, ibm, security risks, educated staff, it environments, attack protection, attack prevention, compliance demands
    
IBM
Published By: Varonis     Published Date: Nov 12, 2013
Odds are fairly high that there is sensitive data on your corporate network that is overexposed and itching to escape. But will it ?Forrester thinks so – in a recent survey, 22% of security decision makers reported a data breach in the past twelve months, and at an average cost of $7.2 million per breach, it’s no shock that organizations are constantly working to strengthen their defenses.
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varonis, data protection, context awareness, inevitable breach, sensitive data, corporate network, security decision-makers, data breach, it professionals, security professionals, leaked critical data, endpoint protections, network protections, server protections, dlp solutions, metadata
    
Varonis
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
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