awareness

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Published By: Symantec     Published Date: Dec 04, 2014
The recent release of the Firesheep Wi-Fi attack tool has increased awareness among both users and attackers of the inherent insecurity of unprotected HTTP connections.
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ssl, http, firesheep, side-jacking, wi-fi attacks, tls, user protection
    
Symantec
Published By: NAVEX Global     Published Date: Dec 22, 2017
Assessment is part of your compliance programmeís necessary life cycle for improvement. We work in an ever-evolving landscape of risk that requires compliance professionals to identify the gaps their programmes have today, and may have tomorrow. Your programme effectiveness as a whole is based on the effectiveness of each one of its parts. So, ensure your assessment is broad as well as in-depth. Programme assessment is not a tick-the-box exercise. It is just as important as creating a company culture and mitigating risk. Remember, if your assessment is thorough and effective, you will have identified weaknesses in your programme and vulnerabilities for risk. Donít be discouraged by your work to highlight these areas for improvement. Your programme and your organisation will be better for it once you make the necessary adjustments for a robust and effective ethics and compliance programme.
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compliance programme, compliance, programme assessment, definitive guide, improving compliance, ethics and compliance, programme awareness, anti-bribery awareness
    
NAVEX Global
Published By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
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best practices, social media, communications, brand awareness, business optimization, public relations, communications
    
Meltwater
Published By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
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offerpop, marketing, awareness, digital, conversion, ecommerce, consumer
    
Wyng
Published By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
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b2b, metrics, marketing strategy
    
Act-On
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, itís no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, itís now a platform that can help you find and meet your customersóright at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, youíll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Doníts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if youíre ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: NEC     Published Date: Aug 12, 2014
NEC has introduced the Express5800/A2000 Series Servers to accommodate enterprise application demands with peak server reliability, availability, and serviceability. The new server architecture and NEC engineering functionality align well with many of the most important IT priorities in 2014, including virtualization, big data and advanced data analytics. With the Express5800/A2000 Servers, NEC has the opportunity to educate application owners and work with system integrators to drive awareness and ultimately investment in its new server platform, which will help drive customer value. In this white paper, you will learn how these next-generation servers from NEC are ready to accommodate some of todayís demanding workloads.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability
    
NEC
Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
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email marketing, newsletter design, viral marketing
    
eROI
Published By: IBM     Published Date: Mar 04, 2009
Download IBM® Lotus® Sametime® Standard V8.0, a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. Lotus Sametime Standard V8.0 expands on the existing instant messaging, Web conferencing, VoIP, point-to-point video, mobile clients, external IM gateway, and extensible client with additional platform support and enhancements to the end user experience, administration, and performance.
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ibm, lotus, sametime, communications and collaboration, instant messaging, web conferencing, voip, point-to-point video
    
IBM
Published By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC/Decision Services
Published By: OrderDynamics     Published Date: Dec 01, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
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orderdynamics, balmshell, customer service, ecommerce
    
OrderDynamics
Published By: OrderDynamics     Published Date: Dec 08, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
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orderdynamics, balmshell, customer service, ecommerce
    
OrderDynamics
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
    
Aprimo, Inc.
Published By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
    
Jigsaw
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
    
Webtrends
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer
    
SAS
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits, human resources
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Dec 07, 2012
Launching an employee health and wellness program doesnít guarantee positive results. You may face challenges, like lack of employee awareness and engagement. Discover techniques to engage your employees in your workforce health initiative.
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workforce management, workforce health, employee engagement, workforce initiatives, human resources
    
Virgin Pulse
Published By: Perimeter E-Security     Published Date: Oct 21, 2010
Read our guide to learn more about the popular malware methods cyber criminals are using to compromise internal systems.
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malware, malicious website, firewalls, ids/ips, web content filtering, gateway av, network security solutions, host-based ips
    
Perimeter E-Security
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation
    
Zuberance
Published By: FPSN, LLC     Published Date: Jan 03, 2011
Creating awareness to the current state of video surveillance used for the majority of US businesses and what technology allows for the most effective systems for green usage, higher detail quality and overall smart purchases
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ip based, megapixel, surveillance, public safety, mobile video, spy cameras, wireless, cctv
    
FPSN, LLC
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