Published By: Mimecast
Published Date: Nov 14, 2018
Mike Rothman, President and Analyst at Securosis, and author of The Pragmatic CSO, conducted this study, which breaks down how companies can most effectively change employee security behavior and lower risk.
If you want a blueprint for developing an effective program, this is a great place to start.
Gain a bird's-eye view of how online fraud affects the airline industry
Fraud continues to be a major source of revenue loss for the global airline industry. With airlines pushing for more direct bookings and the accelerating use of mobile as a booking platform, incidence of fraud is rising, albeit only slightly. Despite these factors, many airlines are not devoting the necessary resources and tracking the required metrics to measure and control fraud.
CyberSource partnered with Phocuswright to benchmark global metrics and trends in fraud management and protection among airlines. The study also explores airline awareness of various fraud-related issues and examines their approaches to and implementation of fraud management tools and services.
To learn more, download the study today
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014.
Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
According to the United Nations, on average, more than 200 million people were affected and more than 70,000 were killed by natural disasters annually. Given the fact that one of the primary responsibilities of government is to protect the public and minimize the effects of such calamities, citizens now demand that public-sector safety organizations be proactive, and respond promptly and effectively to all types of crisis situations, including catastrophes, terror events, and threats to critical infrastructure.
To effectively respond to these challenges, public safety agencies must be able to rely on secure networks with integrated voice, video, and data capabilities. With these networks and their associated assets, agencies can obtain more timely and accurate information, enhancing situational awareness and improving response times.
The Internet of Things (IoT) stands to benefit a number of key public sector subverticals, particularly public safety, because it will be leveraged to enhance real-time situational awareness, improve response times and safety, function as a force multiplier, help minimize operational expenditures, and facilitate evidence-based operations and real-time safety decisions.
The following questions were posed by Cisco to Dr. Alison Brooks, research director, on behalf of Cisco's customers.
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
With networks sprawling to massive proportions and malicious activity hitting hard, fast, and constantly evolving, situational awareness is more vital than ever in keeping your network secure. Situational awareness refers to the continuous monitoring of your network by analyzing bulk data collected from sources across the board. In other words, it delivers a detailed overview of all areas of your network so you know exactly what’s going on through increased visibility and response capabilities.
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars.
With this high bar for quality, QA organizations often struggle to keep up with:
1. Rapid Release Schedules
3. New Technologies (Voice, AI)
4. Geo-Awareness and Localization 5. Device Fragmentation
6. Unexpected Customer Use Cases
The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
As customers demand and expect more of a digitized experience, the scale and volume of secure data that’s being transmitted across the network is increasing exponentially. At the same time, across the APAC region high digital connectivity, contrasted with low cybersecurity awareness, growing cross-border data transfers and weak regulations have made this data a global target.
The growth in the “as-a-service” nature of the cybercrime marketplace is also fueling an increase in the number of traditional crime groups and individuals drawn into cyber offending. New sources of vulnerability from mobile, BYOD, CYOD, web-services and IoT devices are further broadening the cyber threat landscape with ever-more sophisticated forms of malware and DDoS attacks.
Download the IDC Report to get some tips on how to stay protected against cybercrime.
Establishing a culture of integrity, ethics and respect is the number one priority for companies in 2017, according to a new report. In common with the 2015 report, getting an organisation's culture right is the main objective for compliance professionals in the year ahead, with 85 per cent of respondents saying it is one of their three main goals.
However despite this, only 32 per cent of firms indicated that they are planning to undertake a culture or ethics assessment in the next twelve months. In addition, workplace behaviour was rated as the lowest area of risk receiving attention by stakeholders (29 per cent).
Download the full report for additional stats on board level reporting, increasing compliance programme awareness and satisfaction with third party risk management.
Published By: Forcepoint
Published Date: Apr 20, 2016
Innovative practices lead to innovative results. Using our pillars to build a security program helps businesses develop user visibility and behavioral context. Total awareness — “seeing” the extent of your user behavior — starts with five pillars and ends with unquestioned success.
Despite increased awareness and focus on defending against targeted attacks from both business and security leaders, organizations continue to be breached and suffer the consequences. Many of today’s security investments are simply not aligned to defend against these targeted threat vectors. Advanced threat detection and response should not be a point solution but rather a combination of technologies and core competencies. Detecting and responding to advanced threats should involve tight integration of multiple security technologies, network analysis and visibility (NAV) tools, the ability to automatically generate content such as security rules and signatures, context on attacker history, and overall customization and flexibility to ensure that the solution is fine-tuned for your specific IT environment.
ESG Whitepaper: New security risks and old security challenges often overwhelm legacy security controls and analytical tools. This ESG white paper discusses why today's approach to security management—that depends on up-to-the-minute situational awareness and real-time security intelligence—means organizations are entering the era of big data security analytics.
There is increasing urgency for organizations today to comply with regional data protection regulations or face potential financial and legal repercussions, and customer backlash. This awareness is heightened by recent headlines related to data breaches, rising risks of BYOD, and other privacy lapses that have bottom line and reputational consequences.
Learn how to prepare for this new world of data privacy with actionable advice for senior IT leaders addressing data privacy concerns in their organizations.
This paper covers key issues to consider when it comes to protecting corporate and employee data privacy, including:
Sectorial regulations, including HIPAA and FINRA
Evolving Data Protection Acts in EU countries with a strong focus on citizen privacy, data residency requirements, and concerns over data production
BYOD policies blurring the lines between personal and business data
Internal controls for safeguarding PII & PHI
Published By: Facebook
Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer.
In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
Organizational models today are shifting from hierarchical to flat. Careers are no longer an upward trajectory, but more likely to be a series of experiences, projects and development opportunities. But, a lack of awareness around the new flat organization dynamics is resulting in a perceived lack of opportunities for career movement within companies, and frustration among employees and leaders.
When it comes to protecting yourself against breast cancer, knowledge is power. This toolkit covers everything from warning signs and the importance of early detection to what you can expect during a mammogram.
Published By: ePharma
Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem.
There are three key areas to explore:
1. Consumer Awareness
2. B2B Becoming B2C
3. Legal Aspects
Published By: HireVue
Published Date: May 18, 2018
Recruiting leaders know that if their companies aren’t sourcing and hiring for diversity they are missing valuable talent and experience. This is one of the reasons diversity has been a focus area for improvement in recent years.
Many organizations start with training. While diversity training is important for creating awareness, it doesn’t a¬ffect human behavior. A 2017 meta-analysis of studies investigating bias training confirmed this. Formal training can reduce unconscious bias, but it does not change behavior.13
This has put talent leaders in a di cult position. The way to make real progress on diversity hiring initiatives is by using systematic processes that apply data-driven decision making. With structured interviews and AI, you can overcome unconscious bias and make hiring more equitable for all candidates.