Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access from anywhere, at any time, on any device. Read this paper to learn why applications fail, why network load balancing alone offers little protection, and why context-aware application delivery is so critical to making mission-critical applications highly available, fast and secure.
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences.
Download now to learn the 5 ways to get your social brand noticed!
Published By: Monotype
Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down.
Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Osterman Research wants to make it clear at the outset that we believe Microsoft Office 365 to be a robust and capable platform, one that will serve most organizations well. If your organization is using Office 365, we recommend you continue to do so. If you’re not using it, we recommend you consider it. Microsoft offers a large, varied and growing number of features and functions in Office 365, and at a wide range of price points that will satisfy different markets.
Decision makers evaluating the efficacy of Office 365 to meet their business requirements must be aware of its shortcomings in the areas of data protection, archiving, security, encryption, authentication and eDiscovery (among others) covering workloads like Exchange Online, SharePoint Online, OneDrive for Business, Skype for Business, and Azure Active Directory. An awareness of these shortcomings enables decision makers to plan for the mitigations required to assure the proper business performance of Office 365.
Published By: Silverpop
Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling tools and techniques arrives in the nick of time, because new technical and regulatory realities demand that enterprises maintain scrupulous awareness of their data and how it is used. Data modeling is no longer for databases only, no longer for technologists only, and no longer optional.
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
Large organizations can no longer rely on preventive security systems, point security tools, manual processes, and hardened configurations to protect them from targeted attacks and advanced malware.
Henceforth, security management must be based upon continuous monitoring and data analysis for up-to-the-minute situational awareness and rapid data-driven security decisions. This means that large organizations have entered the era of data security analytics.
Download here to learn more!
Published By: Skillsoft
Published Date: Jul 23, 2014
This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information— and contain damage caused by inevitable human error, before the story ends up in The New York Times.
This paper examines what US federal agencies and organizations should look for in log management strategy and integration into and support of applicable and prospective security and compliance programs and initiatives.
For SIEM to help usher in more effective security and risk management strategies—particularly related to threat mitigation, embracing trends, and aligning with business priorities—these five business issues must be addressed. McAfee spoke with SIEM users and this brief lists those top issues along with corresponding customer case studies and use cases.
Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
Published By: Forcepoint
Published Date: Apr 19, 2016
Innovative practices lead to innovative results. Using our pillars to build a security program helps businesses develop user visibility and behavioral context. Total awareness — “seeing” the extent of your user behavior — starts with five pillars and ends with unquestioned success.
The Internet of Things (IoT) stands to benefit a number of key public sector subverticals, particularly public safety, because it will be leveraged to enhance real-time situational awareness, improve
response times and safety, function as a force multiplier, help minimize operational expenditures, and facilitate evidence-based operations and real-time safety decisions.
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
Establishing a thriving business takes dedication and hard work, yet that can easily be destroyed without taking precautionary measures. To create more safety awareness, we’ve listed the top five vulnerabilities business owners face every day.
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Enterprise Strategy Group shares why client-side deduplication is the best. Dedupe 2.0 leverages intelligence and awareness at the source, backup server, and storage device. In these scenarios, the awareness of what data is already in the deduplicated
This Q&A-style article from CIO Green Edge Zone covers some of the many ways businesses can benefit through green technologies. Becoming more energy efficient not only dramatically reduces power costs, but can actually help companies improve operational efficiencies, increase productivity, enhance customer service and heighten brand awareness.
As data center costs continue to rise, green is the word of the day. What it means is cost savings through consolidation and lower energy usage, as this white paper shows. See the role energy consumption plays in today's data centers, and how IBM Tivoli solutions can help optimize energy use in the data center.
IBM Lotus® Sametime® software is an award- winning platform for realtime collaboration. For years, organizations of all types have taken advantage of the Lotus Sametime platform’s powerful, security-enhanced features, such as integrated presence awareness, instant messaging (IM), Web conferencing, voice and video, to help people quickly find, reach and collaborate with each other.
Vendors in this market have been challenged in their attempts to gain market visibility and awareness for their products and for the benefits they can provide compared with just throwing more hardware at the problem.