awareness

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Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
    
BrightCove
Published By: Shavlik Technologies     Published Date: Apr 14, 2011
This white paper will illustrate how implementing an effective power management strategy, complete with easy-to-deploy technology, will enable an organization to reduce costs, improve security and become a greater steward of the environment.
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shavlik, power management, security, cyberattacks, internet attacks, lan, wake-on-lan, csci, climate savers computing initiative, carbon footprint
    
Shavlik Technologies
Published By: NetIQ     Published Date: Jul 27, 2011
In this on-demand webinar, John Kindervag, Senior Analyst at Forrester Research, defines "zero-trust architecture," outlines the 5 steps needed to make this model actionable, and explains how his clients are adopting a "zero-trust architecture."
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zero trust, netiq, advanced threats, apt prevention, cybercrime, incident response, network analysis and visibility, network forensics, network security monitoring, situational awareness, threat geek, threat intelligence, threat mitigation, enterprise, networks, data, kindervag, forrester, architecture
    
NetIQ
Published By: McAfee     Published Date: Apr 25, 2014
While enterprises appear to be aware of advanced malware and its security challenges, the measures to defend against it need some attention and investment. This report presents survey results that gauge enterprise awareness of advanced malware and what measures are being taken to defend against it.
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advanced malware, protection, network breaches, intrusion provention systems (ips), web and email gateway protection, tracking malware, malware analysis and detection, blocking and remediating malware, sandbox technology, network protection, integrating security systems
    
McAfee
Published By: McAfee     Published Date: Aug 14, 2014
The only way to be prepared is to be aware. Make sure you have the right tools for optimal situational awareness of your network security.
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situation awarenss, network awareness, network security tools, essential network tools, next generation firewall, next generation firewall features, ngfw
    
McAfee
Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: Varonis     Published Date: Feb 05, 2014
Accelerate Data Protection with Context Awareness
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varonis, data, data protection, context awareness, sensitive data, corporate network, data breach
    
Varonis
Published By: Intel Security     Published Date: Jan 20, 2015
With networks sprawling to massive proportions and malicious activity constantly evolving, situational awareness is more vital than ever in keeping your network secure. But it’s not built on skills alone. Eight tools are equally as essential for keeping your situational awareness—and your network—alive.
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situation awarenss, network awareness, network security tools, essential network tools, next generation firewall, next generation firewall features, ngfw
    
Intel Security
Published By: Dell EMC     Published Date: Jul 27, 2015
IDC White Paper - Learn about Workload Awareness findings documented in a recent worldwide IDC survey of 683 enterprise IT decision makers.
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workload awareness, hybrid cloud strategies, it solutions, workload priorities, idc
    
Dell EMC
Published By: QuickPivot     Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
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quickpivot, modern marketing, consumer relationships, brand awareness, marketing solutions, data analytics
    
QuickPivot
Published By: Sponsored by HP and Intel®     Published Date: Nov 02, 2012
Enterprise Strategy Group shares why client-side deduplication is the best. Dedupe 2.0 leverages intelligence and awareness at the source, backup server, and storage device. Read on to learn what ESG has to say about Dedupe 2.0 and what's in store.
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dedupe 2.0, backup server, data infrastructure, backup server, data transmission
    
Sponsored by HP and Intel®
Published By: Simply Measured     Published Date: Feb 10, 2014
Want to learn how your brand can use social media contests to drive awareness and engagement on each of the major social networks?
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simply measured, social media, marketing, social media contests
    
Simply Measured
Published By: Mimecast     Published Date: Oct 22, 2018
When it comes down to time, resources and conflicting priorities, it’s easy to let training fall to the bottom of the list. But the consequences of not prioritizing security awareness training are real. Check out this brief, highlighting insights from global security leaders, to learn six easy actions that you can take today to make security awareness a key facet of your organization’s culture.
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Mimecast
Published By: Mimecast     Published Date: Oct 22, 2018
What if your employees were more informed about security threats, more skeptical about what they receive in email, and less likely to click on malicious links in email without first verifying them? There are some impactful, quick wins that you and your organization can realize by implementing security awareness training. This recent in-depth survey of security professionals by Osterman Research shows that the leading security concerns across organizations are all areas in which security awareness training can yield significant benefits. Here are some suggestions on processes and practices to consider when developing a security awareness training program that will actually change behavior and make the organization less likely to fall prey to a cyberattack.
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Mimecast
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
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conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: GFI Software     Published Date: Feb 24, 2011
The goal of this guide is to raise awareness in organizations of the importance of security and how they can deal with the threats.
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gfi software, sunbelt, security consideration, small and medium-sized enterprises, threats, security
    
GFI Software
Published By: Quinstreet - Infosec     Published Date: Jun 11, 2012
Results from the 2nd Annual Cost of Cyber Crime Study, clearly illustrate that despite increased awareness of the impact of cybercrime, cyber attacks continue to occur frequently resulting in serious financial consequences for business and government
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Quinstreet - Infosec
Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness, marketing campaigns
    
SocialChorus
Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
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socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness, brand content, brand content sharing
    
SocialChorus
Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program, social media marketing, social engagement
    
SocialChorus
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: Oracle Social Cloud     Published Date: May 02, 2014
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.
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oracle, oracle srm, social media marketing, social channels, brand awareness
    
Oracle Social Cloud
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