Published By: AcquireWeb
Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Read the report to see how incorporating analytics into your mobile marketing strategy will:
• Increase brand awareness
• Raise your return on marketing investments
• Boost average order value
• Improve time-to-market of products and services
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business?
In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey.
Designed with marketers in mind, this practical guide also covers:
Working with AdRoll to get the most out of the platform
The Dos and Don’ts of advertising on Instagram
Insightful case studies
Actionable tips on everything from branding your profile to creating Instagram ads
So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded
services to sustain revenue growth. Security services are an obvious candidate for consideration since
awareness of the need for security protections is extremely high due to regular media coverage highlighting
Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer
a foundational layer of web protection for every Internet access connection. They can provide a previously
unavailable level of web security that reduces the risk their customers face, without imposing a configuration
or management burden.
While e-commerce remains a relatively small percentage of overall retail spending (rates vary by country, but are generally in the 5–10% range), it continues to grow. The ongoing growth of e-commerce suggests that one of the initial objections to online shopping—concerns about whether consumer personal information would be secure—has been largely overcome. Standards like PCI, and payment services like PayPal, along with a general increase in security awareness, have gone a long way to change the perception of online shopping. Learn more about Information Security in the E-commerce Sector.
Published By: Anaplan
Published Date: Mar 29, 2018
Finance has a mandate to become a strategic business partner. Integrated business planning offers organizations the ability to align operations and sales strategy with the company’s continuous financial performance. An increasing number of organizations have shown that even small steps toward integrated business planning have helped them deliver immediate benefits to the business, including light-touch forecasts, rapid “what-if” analyses, and more accurate budgets. Improved collaboration between departments, driving more awareness and shared understanding of potential issues, allows the business to take the prompt and incisive actions needed to keep performance on track. The question to consider is not “When are we going to do this?” but “Why don’t we start now?” because time is ticking away.
Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars.
With this high bar for quality, QA organizations often struggle to keep up with:
1. Rapid Release Schedules
3. New Technologies (Voice, AI)
4. Geo-Awareness and Localization 5. Device Fragmentation
6. Unexpected Customer Use Cases
The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
This eBook outlines how organizations can leverage showback and chargeback to impact IT costs—to improve awareness and accountability, and to shape demand and consumption.
Follow the guiding principles outlined in this eBook so you can:
- Eliminate labor-intensive manual billing
- Get rid of high-level, indefensible IT allocations
- Put an end to the notion that IT is free
- Reduce frustration by business leaders about their IT costs
When determining the best way to protect their applications and data on Amazon Web Services (AWS), organizations are often challenged by the high total cost of ownership and threat dwell times found in other security solutions. Armor can help your organization overcome these barriers and increase awareness of what is being deployed, and where, so you can better control your security policies. Attend our upcoming webinar to see how Armor helps customers reduce their time to market, accelerate development timeline, and gain quick, secure application access.
Armor provides a managed Security-as-a-Service (SECaaS) solution that helps strengthen and unify your AWS, on-premises,
and hybrid security to enable rapid detection, prevention, and response to cyberthreats in real time—typically with a lower
TCO. Armor’s protection can be deployed quickly to help boost application availability. This can also play a role in increasing
the visibility and overall security awareness across all your apps, no matter where they reside, because they are always
operational. This solution also puts the tools—like a Web Application Firewall—in place to provide appropriate protection
while being managed from a single pane of glass. Your organization can also continue using your existing security resources
because Armor provides the integration to unify their offerings with the tools you already have in place. In addition,
Armor’s Security Operation Center (SOC) is incorporated to reduce high threat dwell times (the amount of time a threat has
undetected access t
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
Published By: BlackBerry
Published Date: Feb 25, 2009
When interactivity is combined with unified communications and location awareness, next-generation social networks will have significant business value. Unified communications integrates the wide variety of voice, data, video and collaboration tools that business professionals use today into a single environment. This can dramatically improve the speed of decision-making by connecting collaborators quickly, regardless of their location.
Published By: BrightCove
Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling tools and techniques arrives in the nick of time, because new technical and regulatory realities demand that enterprises maintain scrupulous awareness of their data and how it is used. Data modeling is no longer for databases only, no longer for technologists only, and no longer optional.
The CA Performance Management Handbook for DB2 for z/OS by renowned tuning experts Susan Lawson and Dan Luksetich of YL&A covers information to enhance your skills and raise awareness for databases performance management issues and tuning strategies. This supplement to the CA Performance Management Handbook provides specific information on which technologies apply to which issues and how CA Database Management addresses your most pressing database performance management challenges.
Welcome to the very first edition of Modern Monitoring, a collection of articles and insights designed to help IT operations and DevOps professionals deliver more resilient, supportable and high-performance IT services.
It’s perhaps a sign of the times that monitoring as a discipline is receiving much more attention within the biz tech community. And deservedly so. The new distributed application architectures being built, together with the dizzying pace of software delivery, demand new approaches in what’s traditionally been perceived as a “keeping the lights on” IT practice.
Of course, there’s no better way to consider monitoring than to draw parallels with other practices in related fields. It’s why we’ve included a couple of pieces with a distinct aeronautical flavor that discuss importance of instrumentation and contextual awareness.