benchmarketing

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Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
Tags : 
lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On
Published By: Accelrys     Published Date: Feb 08, 2012
This whitepaper outlines the methodology, sources of value, and the results which clearly show that Pipeline Pilot customers see significant time and cost savings across industries.
Tags : 
platform, scientific, accelrys, pipeline, pilot, value, customers, cost savings, reduce it costs, axios partners, axios, benchmarketing, pipeline pilot
    
Accelrys
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