Download Beyond Web Analytics: Understanding the why behind the what of online customer behavior and see how Foglight User
Experience Management can help your business better understand your customers’ online behavior and increase customer conversions.
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
The paper showcases how IT can proactively address problems before they result in service degradation. Foglight provides the visibility organizations need into the why of customer behavior. Line-of-business owners can identify sources of customer frustration and work with IT to eliminate issues.